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In the court document filed Monday, Sheil denied allegations of copyright infringement made in Gifford’s lawsuit. In her lawsuit, Gifford alleges that Sheil had blocked her on Instagram and TikTok in January 2023 after the two met for a photo shoot collaboration. In her lawsuit, Gifford listed multiple examples of Sheil’s posts that she argues are similar to her own and shared screenshots of the examples as exhibits. “Neutral colors have been in for some time,” Sheil’s attorneys argue, citing Chip and Joanna Gaines’ HGTV programs and celebrities such as Hailey Bieber, who tap into the same aesthetic. Gifford’s lawsuit also noted that the creators use Amazon Storefront, which creators often use as a one-stop shop for their followers to browse their product recommendations.

Persons: Alyssa Sheil, Sydney Nicole Gifford, Sheil, “ Sheil, Gifford, ”, ’, “, Chip, Joanna Gaines, Hailey Bieber, Gifford —, Sheil “, ” Gifford, Sheil’s, Kim Kardashian Organizations: Monday, U.S, Western, Western District of, NBC News, HGTV, Amazon Associates, NBC, “ Locations: Texas, Western District, Western District of Texas, TikTok, “ People

☆ A fashion influencer is suing another creator, alleging she copied her 'aesthetic.' Lawyers say the case could have big ramifications.
▼ + stars: | 2024-07-20 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +6 min

The two Texas-based creators met up to talk about potentially producing content together given their similar fashion niches, according to a lawsuit filed by Gifford. Lawyers told BI that if Gifford wins any or all of the counts, the case could set a new precedent for the creator economy. It could drastically change how influencers create content online and protect their rights. She said this case could spark a fire in the creator community regardless of whether Gifford wins or loses. "The audience online is really smart though, and they'll figure it who the original creator is eventually," Puri said.

Persons: —, Sydney Nicole Gifford, Alyssa Sheil, she'd, Gifford, Sheil, She's, Kameron Buckner, there's, Buckner, I've, that's, Taylor Tieman, — Gifford —, Tieman, Tiffany Ferris, Haynes Boone, Ferris, Roe, Wade, Brown, I'm, Asmita, Puri Organizations: Service, Business, Meta, Copyright, Business Insider, of Education, Federal Trade Commission Locations: Texas, TikTok, Asmita Puri

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