Equinox is teaming up with lab-test startup Function Health to launch "Optimize by Equinox," a personalized health program that includes everything from personal training and nutrition plans to sleep coaching and massage therapy.
"It's really a paradigm shift in how we're able to live with vitality and avoid suffering," said Jonathan Swerdlin, co-founder of Function Health.
Function Health will test members for 100 biomarkers — everything from heart, liver and kidney health to metabolic and immune systems to cancer markers and nutrients.
Equinox will then run its own battery of fitness tests, including VO2 max, strength and movement range.
The fee doesn't include an Equinox gym membership, which brings the total to about $40,000 or more for the year.
Persons:
Jonathan Swerdlin, Julia Klim, Equinox's, Klim, Swerdlin
Organizations:
Function, Pacific
Locations:
Philadelphia, Pacific Palisades, Los Angeles, New York City, Highland Park , Texas