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Search resuls for: "Swehl"


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New York CNN —Years ago, Special K marketed to women by promising that they could lose weight by replacing two meals a day with bowls of cereal. The cereal brand has partnered with Molly Baz, a cookbook author who was recently the star of a buzzy ad for lactation cookies, on a limited edition cereal box. It’s the first cereal box featuring a pregnant woman, according to the brand. The box, which shows Baz with an exposed pregnant belly, is available for purchase on the Kellogg website. WK Kellogg, which owns Special K, Corn Flakes, Kashi and other cereal stalwarts, reported that net sales fell 1.9% year-over-year in the quarter ending on March 30.
Persons: Molly Baz, Baz, WK Kellogg, Baz —, , ” Baz Organizations: New, New York CNN, Kellogg, New York City’s, @clearchanneloutdoor Locations: New York, Kashi
An ethereal-looking image of Molly Baz, the cookbook author, with her pregnant belly exposed and her breasts covered with not much more than a rhinestone bikini top and two oatmeal cookies, floated high above Times Square. It was a digital billboard, measuring 45 feet tall, for Baz’s lactation cookies — a recipe to stimulate milk production that she developed in partnership with the breastfeeding start-up Swehl. Brex, a company that helped Swehl get the ad up on a billboard powered by Clear Channel, was told by a Clear Channel representative that the ad violated “guidelines on acceptable content,” according to an email reviewed by The New York Times. Brex later clarified that the original artwork was “flagged for review” and that it was replaced with another image from the campaign. The new creative does not feature Ms. Baz’s breasts as prominently; she is perched on a kitchen counter top in jeans and a crop top, eating one of her cookies.
Persons: Molly Baz, Swehl, Brex Organizations: Clear, Clear Channel, The New York Times
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