Swedish fintech firm Klarna is launching a monthly subscription plan in the U.S. to lock in its heaviest users ahead of an expected initial public offering this year, the company told CNBC.
Buy now, pay later services such as Klarna and Affirm have surged in popularity in recent years as more Americans rely on a new, fintech-enabled form of credit.
When Klarna users shop outside the firm's network of 500,000 retailers — at places such as Walmart, Target, Amazon and Costco — they pay $1 to $2 in transaction fees.
"The main proposition of Klarna Plus right now is that you don't pay any service fees," Sandstrom said.
"So if you love Klarna and if you love shopping at Target and Walmart, it makes a ton of sense financially."
Persons:
David Sandstrom, Sandstrom
Organizations:
Swedish, CNBC, Nike, Instacart, Walmart, Target, Costco
Locations:
U.S, Stockholm