Enter underconsumption core, or a lifestyle that involves using just a small rotation of things for years rather than chasing the latest trend. Users are posting videos on TikTok showing off their underconsumption core lifestyles, with many receiving hundreds of thousands of likes. Experts say the underconsumption core trend isn’t just about maintaining a budget or wanting to get rid of stuff. Still, Americans are spendingDespite the underconsumption core trend’s popularity, spending in the US remains strong overall. Suzanne Lambert, a 32-year old consultant based in Virginia, says she canceled her subscription to a beauty box after watching underconsumption core videos.

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Persons: “, ”, Megan Doherty Bea, Bea, Stanley, Diana Wiebe, Wiebe, ’ ”, Nikki Baird, Katrina Leibee, Leibee, ♬, Norah Jones Eleanor, Eleanor, June’s, Suzanne Lambert, Lambert, Scott Rick, Rick Organizations: New, New York CNN, University of Wisconsin - Madison, Savings, Kohl’s, ‘, Denver, CNN, Commerce Department, University of Michigan’s Ross School of Business Locations: New York, United States, Ohio, Utah, West Africa, Arlington , Virginia, Virginia