Just after 10 p.m. on Saturday night, on the first weekend of the Paris Olympics, Jill Biden walked through the wood doors of Ralph’s Restaurant Paris, past a towering display of red, white and blue flowers, and picked up two glasses of champagne from a silver tray.
Ralph Lauren, the brand that owns the restaurant in the city’s Sixth Arrondissement and is a longtime outfitter of the U.S. Olympic and Paralympic teams, hosted the party to celebrate the U.S. team.
The bash — along with the Games — was a chance for the brand to show off its Olympic collections.
The marketing potential of the Olympics is “as if you have three Super Bowls a day for 17 days,” said David Lauren, the brand’s chief innovation and branding officer.
Persons:
Jill Biden, Ralph Lauren, ”, David Lauren
Organizations:
Paris Olympics, U.S, Olympic, Paralympic, U.S ., Games
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