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☆ Product managers rule Silicon Valley. Not everyone is happy about it.
▼ + stars: | 2024-11-20 | by ( Amanda Hoover | ) www.businessinsider.com time to read: +10 min

Several companies, from Airbnb to Snap, are now reconsidering the utility of product managers entirely, while others claim that the product manager's reign will only expand in the age of AI. Advertisement"The shift in power moved from engineering to product managers," says Hubert Palan, the CEO of Productboard, a company that provides software for product managers. "The product manager is at the center of everything," says Avi Siegel, a former product manager who's working on his own startup, Momentum. Whether their coworkers are happy about it or not, product managers are gaining recognition. "The future really does belong to product managers," says Frank Fusco, a product manager turned CEO of a software company called Silicon Society.

Persons: Elle, Sundar Pichai, Satya Nadella, YouTube's Neal Mohan, Gamble, Hubert Palan, doesn't, Avi Siegel, who's, Aaron, he's, ZipRecruiter, Zippia, I've, they're, Palan, Meg Watson, Watson, Brian Chesky, Paul Graham —, Frank Fusco, Fusco Organizations: LinkedIn, Procter, Hewlett, Packard, Microsoft, Apple, Google, Companies, Big Tech, Carnegie Mellon University, . News, McKinsey, Software, Spotify, Chesky, Silicon Society

☆ How Reddit Went Mainstream: Google Search Increase, Real Human Users
▼ + stars: | 2024-11-10 | by ( Emily Stewart | ) www.businessinsider.com time to read: +11 min

The search platform is prioritizing Reddit's results. Going public, for Reddit, has entailed becoming a more welcoming place for users as well as for investors, Kessler said. "If you're public and these things come out, I mean, that could start having an impact on your market cap. Just as search engine optimization operations have gotten good at gaming Google, they can likely do it on Reddit, too. It's part social media, part search engine, part just a place for real answers, or as close to real as you're going to get on the internet today.

Persons: Reddit, It's, Steve Huffman, you've, Huffman, John Herrman, Mark Lehmann, Anita Ramaswamy, it's, Marcel Hollerbach, let's, Scott Kessler, isn't, Kessler, Jessica Melton, that's, What's, corporatization, Emily Stewart Organizations: Reddit, New Yorker, Google, Twitter, New York Magazine, Citizens JMP Securities, Meta, Facebook, Third, GameStop, WSB, PayPal, Brands, Business Locations: United States, Seattle

☆ Reddit's CEO sees an opening against Google on search
▼ + stars: | 2024-10-27 | by ( Kenneth Niemeyer | ) www.businessinsider.com time to read: +4 min

Google is ranking the site higher in search results as more people look to it for answers. "People are going to Google with the intention of ending up on Reddit," Huffman said at the conference. It now presents Google search results in natural language at the top of the page. While Reddit could be seen as a potential competitor to Google Search, Google itself has prioritized Reddit in its results after recent changes to its algorithm. Google and Reddit also announced a deal in February that allows Google to train its AI models using Reddit comments.

Persons: Steve Huffman, —, Huffman, Reddit, Alpha, we've, there's Organizations: Google, Service, Wall Street

☆ Reddit is becoming the new Google
▼ + stars: | 2024-10-27 | by ( Kenneth Niemeyer | ) www.businessinsider.com time to read: +4 min

AdvertisementWhile speaking at a conference this week hosted by The Wall Street Journal, a reporter said she now uses Google Search mostly to get to Reddit for information. "People are going to Google with the intention of ending up on Reddit," Huffman said at the conference. While Reddit could be seen as a potential competitor to Google Search, Google itself has prioritized Reddit in its results after recent changes to its algorithm. Google and Reddit also announced a deal in February that allows Google to train its AI models using Reddit comments. Huffman said at the conference that it still feels like Reddit is "married to Google" but that "more and more people learn that Reddit has just pretty much everything that you're looking for."

Persons: Steve Huffman, —, Huffman, Reddit, Alpha, we've, there's Organizations: Google, Service, Wall Street

☆ Millennials love Reddit. That combination of helpful answers and slightly cringe humor appeals to 30s and 40s.
▼ + stars: | 2024-10-09 | by ( Katie Notopoulos | ) www.businessinsider.com time to read: +3 min

Maybe Reddit is popular because it's text-based, and that's what millennials grew up with. And its helpful advice and slightly cringe humor hit just right for people in their 30s and 40s. Reddit is the social platform most saturated by millennials, according to an Emarketer report on US digital habits by generation. Of logged-in users on Reddit, 43.3% are millennials, compared to 29.6% who are Gen Z. Maybe Reddit is a safe space for millennials to be cringe and free.

Persons: millennials, eMarketer Daily, we're, Gen Z, Millennials Organizations: eMarketer, Insider Inc, Insider Intelligence, Service, BI, YouTube, Facebook, Google Locations: Emarketer

☆ The US Navy has launched a high-tech scavenger hunt on Reddit to recruit the 'next generation of submariners'
▼ + stars: | 2024-10-05 | by ( Kenneth Niemeyer | ) www.businessinsider.com time to read: +3 min

The US Navy is recruiting for positions on its submarines on Reddit. The Navy's campaign includes activities to engage Reddit users in submarine-related tasks. To find its "next generation of submariners," the US Navy is now looking to Reddit to find recruits with "a rare blend of intellect and curiosity," according to VML, the marketing agency behind the Navy's new Reddit campaign. Related storiesThe campaign will offer clues about famous events and submarines in Navy history for Reddit users to decipher. The Navy did not immediately return a request for comment about the Reddit campaign.

Persons: —, subliminally, VML, Redditors, Ryan Blum, Blum Organizations: US Navy, Service, Marines, Navy, Army, NPR, Navy Sonar

☆ What made Reddit's IPO successful? Business leaders share key strategies for launching into the public market.
▼ + stars: | 2024-09-26 | by ( Jean Paik | ) www.businessinsider.com time to read: +4 min

Leaders recommend preparing for an IPO well in advance and tailoring the process to a company's needs. Reddit recently made its successful debut on the public market, pricing its shares at the top of the expected valuation range. Business Insider's virtual event "The Road to IPO," in collaboration with Fidelity, brought together a panel to discuss the key preparations, concerns, and decision-making strategies for business leaders looking to go public. "It gave us a chance to really think to practice being a public company without actually being one." Before and after going public, Rose said, the company has valued transparency with its employees.

Persons: —, Jesse Rose, Reddit's, Goldman Sachs, Watkins, Akin Oyedele, Elizabeth Reed, Rose, Reddit, Kristen Craft, Rick Kline, Latham, Spiegelberg Organizations: Fidelity, Service, Business, Reddit, Brunswick Group, Latham, Fidelity Private, Watkins, Bay Area

☆ Reddit's increased reliance on Google traffic has Wall Street anxious to see if visitors sign up
▼ + stars: | 2024-08-14 | by ( Jonathan Vanian | In | ) www.cnbc.com time to read: +10 min

Reddit calls them logged-out users and, based on some industry estimates, they only monetize at about one-third the rate of logged-in users. The number of logged-out users surpassed logged-in users in the fourth quarter, and the gap has since widened. Logged-in users increased 31% in the second quarter to 42 million, while logged-out users increased at a much more robust rate of 74% to 49.2 million. Alan Gould, managing director at Loop Capital, said Google makes up "the vast majority of the logged-out users." By 2025, Reddit's logged-in users could represent an ARPU of $17.60 compared to $5.90 for logged-out users, Black said, based on the firm's estimates.

Persons: Spencer Platt, Tom Wahlin's, Hacker, Wahlin, we're, Lily Ray, Amsive, Ray, Reddit, Alan Gould, Daniel Konstantinovic, Konstantinovic, Benjamin Black, monetization, they'll, Reddit's, Black, Jen Wong, Wong, Steve Huffman, They'll, Huffman Organizations: New York Stock Exchange, Getty, Aer, Google, U.S, Loop, Deutsche Bank, CNBC, AllGear Digital, YouTube Locations: New York City, U.S, Reddit

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Persons: Reddit, Dyson, We've, It's, we've, Anker, Philips Organizations: Business, Amazon, nutritionists, Apple, Pro, SBC, AAC SBC, Philips

☆ Kristi Noem’s dog: The internet wants you to believe this is the dog she shot. It isn’t.
▼ + stars: | 2024-05-22 | by ( Donie O'Sullivan | ) edition.cnn.com time to read: +8 min

Indeed, when I Googled “Kristi Noem’s dog” this morning, it was one of the first pictures that popped up. It was on the “Puppy” subreddit where user “LukeWarm273” posted a photo of their dog “Blue” last year. “He’s a cutie,” one Reddit user responded. “Please join me in wishing Cricket (the dog Kristi Noem shot to death) a blessed journey to the land of beautiful puppy dog souls. The story shows a photo of Reddit user LukeWarm273's dog, Blue, next to Noem.

Persons: Kristi Noem, It’s, Kristi Noem’s, LukeWarm273 ”, NewsGuard, LukeWarm273, “, ”, Noem, Donald Trump’s, haring, lear, ince, taff, ike, rove, ake, hotos, hough, uppy) Organizations: CNN, South Dakota Gov, United Kingdom’s, Cricket, GOP Locations: Washington, DC, ”, South Dakota

☆ It's not just you: Reddit is taking over Google
▼ + stars: | 2024-04-17 | by ( Hugh Langley | ) www.businessinsider.com time to read: +11 min

In February, Google and Reddit announced a blockbuster deal that would let Google train its AI models on Reddit content. Google said the deal, reportedly worth $60 million, would "facilitate more content-forward displays of Reddit information," leading to some speculation that Google promised Reddit better visibility in exchange for the valuable training data. Per Sistrix data, Reddit is now as visible in top Google Search results as Instagram. Google CEO Sundar Pichai on stage at Google IO 2023 JOSH EDELSON/GETTYGoogle's Reddit deal and its endorsement of Reddit content in Search show how much it sees Reddit as a crucial part of the future of search. AdvertisementYouTube already has heaps of videos offering advice on hijacking Reddit to rise to the top of Google Search.

Persons: —, Semrush, Reddit, It's, Steve Paine, Paine, we've, Danny Sullivan, Prabhakar Raghavan, Sundar Pichai, JOSH EDELSON, Aleyda Solis, Orainti, Glen Allsopp, Solis, Lily Ray, Ray, Perplexity, Steve Huffman Greg Doherty, Sistrix's Paine, Natalie Slater Organizations: Service, Google, Business, Sistrix, YouTube, Amazon, LinkedIn, Getty Locations: SEOs, Reddit, TikTok

☆ Reddit investors shrug off hold rating, bid up stock another 15% as post-IPO rally continues
▼ + stars: | 2024-03-26 | by ( Jonathan Vanian | In | ) www.cnbc.com time to read: +5 min

Reddit's post-IPO rally continues, despite the company receiving a hold rating from a prominent analyst. Investors continue to rally behind Reddit despite New Street Research issuing a neutral rating on the company "after the stock goes to the moon," analysts wrote in a note that was published Tuesday. Investors expect such a deal "to be added soon," considering OpenAI CEO Sam Altman maintains a 9% stake in Reddit. It also recently entered into an expanded partnership with Google, allowing the search giant to access more Reddit data to train its AI models. Meanwhile, some Reddit users took to the company's various finance-related subreddits on Tuesday to discuss the company's rising shares since its IPO.

Persons: Steve Huffman, Sam Altman, Altman, Condé Nast, Reddit, Reddit's, I've, I'd, Dash Organizations: New York Stock Exchange, New, Research, Investors, Advance Magazine Publishers, Google, Federal Trade Commission, FTC, GameStop, Nasdaq, Trump Media & Technology Group Locations: New York City, Reddit's, Reddit, pontificating

☆ Reddit's lost money for nearly 20 years. Turning a profit is going to be tricky.
▼ + stars: | 2024-03-26 | by ( Theron Mohamed | ) www.businessinsider.com time to read: +4 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewReddit was founded nearly two decades ago, yet it's never turned a profit. After the initial pop in Reddit stock, it slid nearly 9% during its second day of trading on Friday, only to jump 30% on Monday. Reddit framed that as a huge opportunity to attract international users, and appeal to a much larger audience with foreign-language posts. Now that Reddit's finally public, it may be able to reinvent its business and supercharge its finances.

Persons: —, it's, Reddit, There's, The_Donald, Reddit's Organizations: Service, Business, New York Times Company, Facebook

☆ As Reddit goes public, advertisers say it needs to do more to prove it can boost their sales
▼ + stars: | 2024-03-21 | by ( Lara O'Reilly | Lauren Johnson | ) www.businessinsider.com time to read: +7 min

"Advertising on Reddit is rapidly evolving, and we are still in the early phases of growing this business," Reddit wrote in its IPO filing. The company said advertisers were attracted to Reddit due to its "high-intent" audience, much of which is hunting for product recommendations. And elsewhere, Reddit doesn't have the kind of e-commerce structure that Meta, TikTok, and Google have built, experts said. It has poached ad talent from companies like Pinterest and Meta to grow its ad business. Also last year, Jim Squires, a former longtime Meta ad exec, joined Reddit in a new role as EVP of business marketing and growth.

Persons: it's, Reddit, Reddit hasn't, Brad Kay, Reddit didn't, haven't, TikTok, Jerry Daykin, Daykin, Carly Carson, Reddit doesn't, Anthony Macro, Harold Klaje, Klaje, Jim Squires, Jeff MacDonald, That's, MacDonald, PMG's Carson Organizations: Google, Business, Brand, Meta, Beam Suntory, PPC, Reddit, YouTube Locations: Meta

☆ Reddit power users balk at chance to participate in IPO as Wall Street debut nears
▼ + stars: | 2024-03-20 | by ( Jonathan Vanian | In | ) www.cnbc.com time to read: +10 min

It's not just market conditions that have Reddit moderators like Gilbert forgoing the investment opportunity. Reddit has long had a rocky relationship with moderators and the site's most dedicated users, or Redditors. In total, Reddit said underwriters have reserved 1.76 million of the 8 million shares in the IPO for the DSP. Meme stocksOf all companies, Reddit knows something about stock market volatility. However, given the dearth of tech IPOs since the start of 2022, White said Reddit's offering is "probably a little more risky."

Persons: Jonathan Raa, Sarah Gilbert, she's, She's, Airbnb, Doximity, Reddit's, Klaviyo —, It's, Gilbert forgoing, Reddit, Steve Huffman, Gilbert, you've, Alexis Ohanian, Twitch, BuckRowdy, Joshua White, White, FormicaDinette33, subreddits, it's, Wrestlegirl, Maharaj, shouldn't, He's, jeering, Courtnie Swearingen, Victoria Taylor, Swearingen, San, — CNBC's Cameron Costa Organizations: Nurphoto, Getty, New York Stock Exchange, Cornell University's Citizens, Technology, Google, YouTube, Facebook, CNBC, GameStop, AMC Entertainment, Vanderbilt University Locations: New, Chicago, San Francisco

☆ Reddit's long-awaited IPO is targeting a $6.4 billion valuation
▼ + stars: | 2024-03-11 | by ( Aruni Soni | ) www.businessinsider.com time to read: +2 min

Reddit is targeting a $6.4 billion valuation for its IPO this year. The company is planning to sell 22 million shares, with a pricing range of $31 to $34. At the top end of the valuation range, the offering would raise $748 million. About 15.3 million of the 22 million shares will be sold by the company. Reddit's expected pricing range sets a fully diluted valuation range between $5.8 billion and $6.4 billion, marking a sharp decrease from the $10 billion private valuation the company achieved in its last funding round, in August 2021.

Persons: —, Reddit Organizations: Service, SEC, GameStop, AMC Locations: Birkenstock

Social media company Reddit is looking to raise almost $750 million in an initial public offering of its common stock. The company said in a regulatory filing that the IPO will include 22 million shares of Class A common stock. Reddit is offering approximately 15.3 million shares, while the selling stockholders are offering about 6.7 million shares. The underwriters were also given the right to buy up to an additional 3.3 million shares to cover any overallotments. The agreement will also give Reddit access to Google AI models for improving its internal site search and other features.

Persons: Reddit, Steve Huffman Organizations: underwriters, Securities and Exchange Commission, Google, New York Stock Exchange Locations: San Francisco

Reddit is seeking a valuation of up to $6.5 billion in its upcoming IPO, according to a person familiar with the matter. The Wall Street Journal was first to report on the expected range and valuation. Employees will be allowed to sell Reddit stock during the offering, the source added. Reddit had a private market valuation of $10 billion when it last raised a funding round of $1.3 billion in 2021, according to PitchBook. Reddit's IPO will represent the first major tech offering of the year and the first social media IPO since Pinterest's Wall Street debut in 2019.

Persons: Reddit, Sam Altman's, he'd, Altman, Condé Nast, Alexis Ohanian, Steve Huffman, Airbnb, OpenAI's, John Tuttle Organizations: New York Stock Exchange, Tencent, Advance Magazine Publishers, Securities and Exchange Commission, Google, Reddit Locations: Los Angeles , California, Reddit

☆ Reddit has never turned a profit in nearly 20 years, but it just filed to go public anyway
▼ + stars: | 2024-02-23 | by ( Clare Duffy | John Towfighi | ) edition.cnn.com time to read: +6 min

The move would make Reddit the first major social media company to go public since Snapchat in 2017. In its 18 years as an online social hub, Reddit has seen enormous growth, occasional controversy and even market-shifting stunts. Reddit users often post anonymously in these forums, discussing everything from memes to major news events. Steve Huffman, CEO of Reddit attends Variety & Reddit An Evening With Future Makers at Wynn Las Vegas on January 05, 2023 in Las Vegas, Nevada. Still, the incident helped draw attention to the power of Reddit communities.

Persons: New York CNN — Reddit, Reddit, ”, Steve Huffman, ” Huffman, Condé Nast, Alexis Ohanian, Huffman, Sam Altman, Ohanian, TheFacebook, Greg Doherty, ” Reddit Organizations: New, New York CNN, San Francisco, New York Stock Exchange, Securities and Exchange Commission, Advance, University of Virginia, Facebook, YouTube, Twitter, Wynn Las, Variety, GameStop, Google Locations: New York, San, Wynn Las Vegas, Las Vegas , Nevada

☆ Reddit warns its business could be damaged by another moderator revolt
▼ + stars: | 2024-02-23 | by ( Lloyd Lee | ) www.businessinsider.com time to read: +1 min

Last year, Reddit moderators protested against site changes that restricted third-party app access. In its S-1 filing ahead of its planned IPO, the company admitted that a moderator revolt is one risk factor. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. AdvertisementYears after the website's launch, Reddit, an online message board platform, is preparing to go public next month. In advance of the planned IPO, the company filed a prospectus with the Securities and Exchange Commission, which outlines risks associated with its business that potential shareholders should be aware of.

Persons: subreddits, — Organizations: Service, Securities and Exchange Commission, Business

☆ Reddit aims to ride the AI wave by going public
▼ + stars: | 2024-02-23 | by ( Beatrice Nolan | ) www.businessinsider.com time to read: +4 min

The platform's listing, expected next month, would be the largest IPO by a social media company since Pinterest in 2019. That means some are wondering why Reddit has waited until now to make its move, but AI might have something to do with it. Reddit also listed data licensing and AI training as part of its income streams. "We are going public to advance our mission and become a stronger company," he said in a founder's letter included in the prospectus. AdvertisementRepresentatives for Reddit did not immediately respond to a request for comment from BI, made outside normal working hours.

Persons: Reddit, Sam Altman, Steve Huffman, Huffman, Fortune, Katie Notopoulos Organizations: New York Stock Exchange, Facebook, Twitter, Business, Securities and Exchange Commission, Google, University, Virginia, GameStop, AMC Locations: Reddit

☆ Reddit Warns That Meme Stock Investors Could Come for Its Own Stock
▼ + stars: | 2024-02-22 | by ( Meghan Morris | ) www.businessinsider.com time to read: +2 min

As Reddit prepares to go public, the social-media company issued an unusual warning to investors. AdvertisementGameStop, AMC, and other companies saw huge swings in their stock prices starting in 2021, thanks to chatter on social-media platform Reddit. In lawyerly language, Reddit wrote that individual ("retail") investors may home in on the company's stock. AdvertisementReddit S-1 cautions that retail investors could make the stock volatile Reddit S-1 screenshotReddit is offering its most frequent users a chance to buy into the IPO alongside institutional investors. Reddit users, meanwhile, gather on WallStreetBets (mentioned five times in the S-1) and other subreddits, where many posters are bearish about the company's upcoming IPO.

Persons: Reddit, Redditors, — Organizations: GameStop, Service, AMC, Securities and Exchange Commission

☆ Reddit files to list IPO on NYSE under the ticker RDDT
▼ + stars: | 2024-02-22 | by ( Jonathan Vanian | In | ) www.cnbc.com time to read: +6 min

Social media company Reddit filed its IPO prospectus with the Securities and Exchange Commission on Thursday after a yearslong run-up. The company plans to trade on the New York Stock Exchange under the ticker symbol "RDDT." The social networking company's core business is reliant on online advertising sales stemming from its website and mobile app. Reddit said the current addressable advertising market is $1.0 trillion, sans China and Russia. Reddit said that its non-employed moderators, known as Redditors, can participate in the company's IPO offering through its "directed share program."

Persons: Reddit, Pinterest, Alexis Ohanian, Steve Huffman, It's, DAUq, Condé Nast Organizations: Securities and Exchange Commission, New York Stock Exchange, P Global Market Intelligence, Google, eBay, . Publishing, Condé Locations: U.S, Reddit's U.S, China, Russia, Ukraine

☆ ‘True Detective’ Season 4, Episode 4 Recap: The Monster Under the Bed
▼ + stars: | 2024-02-04 | by ( Scott Tobias | ) www.nytimes.com time to read: +2 min

It is a realistic, down-to-earth police procedural that’s swarming with supernatural beings and lots of storytelling bric-a-brac. One of the great strengths of “Night Country” — and the three Nic Pizzolatto seasons of “True Detective” before it — is how beautifully it can conjure these modern noir images from distinct locales. And yet, so little narrative real estate was given over to Julia until this final episode that her death feels more like a device than an emotional payoff. In a pre-credits scene, we witness Danvers’s compassion in scooping her off the streets and bringing into the station, which brings her closer to Navarro. As for Navarro herself, the heaviness of this loss is a family curse that now threatens to swallow her, too.

Persons: ”, Issa López, there’s, Navarro’s, Julia, Aka, Nic Pizzolatto, scooping, Navarro Organizations: brac Locations: Navarro

☆ Staff at Pure Barre and other boutique gyms say a major franchisee stiffed them on pay, sent bizarre emails, and talked about drinking his own urine
▼ + stars: | 2023-11-21 | by ( Jake Swearingen | Jack Newsham | ) www.businessinsider.com time to read: +15 min

Staff at some Pure Barre, CycleBar, Row House, and other high-end fitness studios aren't being paid. Outposts of CycleBar, Row House, and other pricey fitness studios have also shut their doors, suddenly and sometimes without explanation. In one call reviewed by Business Insider, Brown spoke about drinking his own urine. In his November 8 email to all studio staff, Brown wrote that he "failed all of you." And unlike the fitness studio employees, they didn't find the message or tone of Brown's November 8 email surprising.

Persons: Mitch Brown, —, Brown, Amy, Xponential, Jaime Miettinen, Miettinen, Mitch, Jason Whitman, Stride, hollowing, we're, Pamela Chatman, CycleBar, Subreddits, Chatman Organizations: Service, Staff, Business, Midwest, Professional Holdings, Employees, Xponential, Research, Holdings, Fitness, Pure Locations: Barre, CycleBar, Pure Barre, Detroit, California, New York, Ohio, Michigan, Brown

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