"For the first time, customers will be able to shop Amazon's Facebook and Instagram ads and check out with Amazon without leaving the social media apps," an Amazon spokesperson said in a statement.
Amazon said last month that sales in its online ad business grew 26% from a year earlier in the third quarter to $12.06 billion.
By partnering with Amazon, Meta can make it easier to allow shops to sell goods on Facebook and Instagram without creating custom storefronts on those apps.
Meta provided some details about the new feature on Tuesday on a support page titled "Purchase with Amazon without leaving Facebook or Instagram."
"You can check out with Amazon without leaving Facebook or Instagram, and experience more relevant ads."
Persons:
Mark Zuckerberg, that's, Stuart McMullin, Maurice Rahmey, Rahmey, —, Annie Palmer
Organizations:
Meta, Facebook, Amazon, LinkedIn, CNBC
Locations:
Menlo Park , California, U.S, Pinterest