This ritual, epitomized by high-profile engagements — such as Apple CEO Tim Cook's effusive overtures and statements of commitments to China — signals that American corporate titans think the strategy can still work.
Tim Cook's narrative of China as "critical" to Apple , coupled with his admiration for the country's advanced manufacturing capabilities, embodies the ethos of this engagement playbook.
Apple's Chief Executive Officer Tim Cook attends the China Development Forum in Beijing on March 24, 2024.
It's not that the Apple CEO is doing anything wrong.
Chinese Apple superfans jostled to enter the smartphone maker's newest store as it opened on March 21 night.
Persons:
Tim Cook's, Tim Cook, Pedro Pardo, Jim McNerney, Xi Jinping's, Mark Zuckerberg, Deirdre O'Brien, Strstr, Xi, Xi Jinping, Li Qiang
Organizations:
Apple, American, titans, U.S, Apple's, China Development Forum, AFP, Getty, Boeing, Airbus, Volkswagen, Qualcomm, Google, Facebook, Huawei, Afp
Locations:
China, Beijing, Weibo, Shanghai