While a dwindling attention span is not due to a personal failing (despite individual variability) a majority of the time, experts say there are changes you can make to regain control over your mind. “Tech companies and ad marketing companies use this information to construct profiles about us, and then they design algorithms that are targeted to capture our attention,” Mark said. “We have a tank of attentional resources (that) gets drained when we keep switching our attention,” Mark said. Additionally, he suggested using an app that places time limits on social media or websites you find yourself addicted to using. “The way I feel at the moment is like somebody is pouring itching powder over us all day,” Hari said.

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Persons: I’m, it’s, Gloria Mark, Mark, Graham Burnett, ”, Burnett, Henry Charles Lea, ” Mark, Shoshana Zuboff, “ I’m, Johann Hari, ” Hari, Hari, ’, There’s Organizations: CNN, University of California, Computing Systems, Institute, Strother School, Princeton University, “ Tech, Harvard Business School, Facebook, New York Times, Association of Computing Locations: Irvine, Brooklyn , New York, New Jersey, Boston, Silicon Valley