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While it might look like there's a flurry of advertising hiring, industry insiders say the reality is more sobering. AdvertisementLegacy media companies have sharply cut staff in recent years, including sales, and those jobs aren't coming back. Disney has said it plans to automate half its ad sales. "The number of good job opportunities are few and far between because the large media companies are not hiring as quickly. "Ad sales is no longer ad sales," said Gary Stolkin, global CEO of The Talent Business, a global executive search firm specializing in the creative industries.
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Even as companies downsize, the demand for ad talent is still surging. As hiring power shifts back to companies, candidates need to actively sell themselves. "When the economy goes south, there is demand for certain kinds of talents," said Gary Stolkin, global CEO of The Talent Business. And talent acquisition itself keeps evolving, recruiters told Insider, with social media platforms like TikTok becoming a valuable tool for both candidates and employers. Here are 14 top industry recruiters advertisers and marketers are turning to fill roles during this uncertain period.
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