On the other hand, maybe wondering about Stewart's TV audience isn't the right question.
If TV ratings aren't important, then why would Stewart come back to a TV network — and why would a TV network care about landing Stewart?
Doing a thing he's good at on Comedy Central — the thing he was good at doing on Comedy Central a decade ago — could be a real boost.
AdvertisementOne theory is that Stewart's old audience, who are … old, will indeed come back to watch him.
But even if they don't, the TV people I talked to argue that it won't matter that much to Comedy Central.
Persons:
Jon Stewart hasn't, Stewart, —, Jon Stewart, Will, Trevor Noah, Nielsen, Noah's, buoying Stewart, Stephen Colbert, Taylor Sheridan, Tom Cruise, Stewart —
Organizations:
YouTube, Service, Cable, Nielsen, Comedy Central, Variety, Apple, Comedy, CBS, Paramount, Warner Bros
Locations:
TikTok