Private brands — also called store brands and private-label brands — of foods and beverages have shared shelf space with national brands for years. Customer shopping habits are changing for goodIn the past, the value proposition of private brands was driven primarily by lower prices. But consumer attitudes are evolving, according to a recent survey by the Food Industry Association, which represents both food retailers and producers. And 46% said they expect to buy private brands somewhat or much more, compared to 27% saying that for national brands. "In the U.S., the market for private brands as an industry to eclipse national brands is not something we'll see," Baker said.

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Persons: Peggy Davies, they've, Kraft Heinz, —, Rick Gomez, Sally Lyons Wyatt, John David Rainey, Scott Morris, Kroger, King Scoopers, Albertsons, Smart, Lyons Wyatt, They've, Doug Baker, Baker, Gen Zers, Xers, Steve Zurek, there's, Zurek, Morris, Gen, Joe's Organizations: Retailers, Private Label Manufacturers Association, Procter & Gamble, Walmart, Kroger, Albertsons, Target, Wall Street, Walmart U.S, Brands, Metro Market, Food Industry Association, Aldi Locations: Kellogg's, U.S, California , Florida, Western Europe