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Midcap firms Bellway (BWY.L) and Crest Nicholson (CRST.L) have also pointed to high mortgage rates hampering demand from first-time buyers. Even a potential revival of the government's 'Help to Buy' scheme, which offered incentives to first-time buyers, will not be enough to improve affordability, analysts have said. Persimmon (PSN.L), one of Britain's biggest homebuilders heavily exposed to first-time buyers compared to its FTSE 100 peers, has offered new customers a "10 months mortgage free" deal. Still, the housing sector faces an uncertain path to recovery, given the ultra-elevated mortgage rate levels. Meanwhile, investors will look out for updates on demand when a couple of high-profile homebuilders report half-year results next month.
Persons: Barratt, BDEV.L, Nicholson, Steve Turner, Bellway, Peel Hunt, Sam Cullen, housebuilders, Cullen, Persimmon, Rob Perrins, Jeremy Hunt, Aynsley Lammin, Aby Jose Koilparambil, Sweta Singh, Saumyadeb Organizations: Berkeley, Reuters, Home Builders Federation, Bank of, Times, Housing, Thomson Locations: Berkeley, England, Wales, Bank of England, Bengaluru
Peter McGuinness, Impossible Foods' new CEO, has said he wants a Super Bowl ad. "He's said 'Super Bowl ad' at least a thousand times," a current marketing employee said. But Super Bowl spots cost several million dollars each, putting them out of reach for Impossible, the employee said. Insider spoke with five current and former Impossible Foods employees about McGuinness' and Brown's leadership and the future of the company. Impossible Foods meatballs Impossible FoodsFrom R&D to marketingUnder Brown, Impossible was a company focused on research and development.
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