Amazon is reopening enrollment for a program it paused years ago. Seller Fulfilled Prime allows third-party sellers to ship Prime-eligible products directly, without using Amazon's warehouses. This may help Amazon expand Prime offerings without having to significantly expand warehouses. Amazon is reopening sign-ups for Seller Fulfilled Prime (SFP), a delivery program that allows third-party sellers to ship Prime-eligible products out of their own warehouses, after a roughly 4-year pause. In a note to sellers earlier this week, Amazon said new seller enrollment for SFP will begin later this year.

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Persons: Amazon, Amazon's, SFP, Sellers, Steve Denton, Denton, Marc Wulfraat, Eugene Kim Organizations: SFP, Amazon, UPS