Kohl's plans to have 200 Babies R Us shops in its stores by the end of September.
CEO Tom Kingsbury estimated in late May that those expanded categories, including Babies R Us, are "a $2 billion-plus sales opportunity" in the coming years.
On a store tour in New Jersey on Wednesday, Chief Merchandising Officer Nick Jones showed off the first Babies R Us shop.
Over the past few weeks, online shoppers have also seen Babies R Us on Kohl's website.
Jones said Kohl's will decide whether to open Babies R Us in more stores after learning from the first 200 shops.
Persons:
hasn't, Tom Kingsbury, Nick Jones, Hatch, Frida, Graco, Baby Bjorn, Kohl's, Jones, That's, Dana Telsey, There's, Stephen Hinz, They're, Hinz, Macy's, Zola, Babylist, Kingsbury
Organizations:
U.S, U.S . National Center for Health Statistics, Nike, Telsey Advisory, U.S . Census, Walmart, CNBC
Locations:
N.J, Wisconsin, New Jersey, U.S, Bath