Cello, a Munich-based startup incentivizing software-as-a-service referrals, has raised $3.5 million. We got an exclusive look at the 15-slide pitch deck it used to raise the fresh funds. A startup that aims to incentivize peer recommendations to drive growth in sales of software-as-a-service products has raised $3.5 million in fresh funds. Munich-based Cello, founded in 2022, has closed a pre-emp ted seed funding round that was led by German investor HV Capital. "Cello had strong signs of early traction soon after launching our product," Bader said.

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Persons: Stefan Bader, Bader, Cello's, ByFounders Organizations: Capital, Software Locations: Munich