The puzzle game on his Android phone had been interrupted by a video showing Hamas militants, terrified Israeli families and blurred graphic footage. Reuters has not been able to establish how the ad came to her son's video game, but her family isn't alone. In at least one case, the ads were played inside the popular "Angry Birds" game made by SEGA-owned developer Rovio (ROVIO.HE). Google ran more than 90 ads for the foreign ministry but declined to comment on where it displayed those ads. In the Cassis family's case, the ads appeared in a game called "Alice's Mergeland" made by a developer called LazyDog Game.

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Persons: Maria Julia Assis, Hannah McKay, Maria Julia Cassis, Rovio, Lotta Backlund, David Saranga, Saranga, Outbrain, Holland –, Alexandra Marginean, Marginean, Stack's, Raphael Satter, Sheila Dang, Katie Paul, Ken Li, Lisa Shumaker Organizations: REUTERS, Israeli Ministry of Foreign Affairs, Reuters, SEGA, Ministry of Foreign Affairs, Israeli Foreign Ministry, Google, West Bank, Palestine, Palestinian Authority, Holland, Stack's Ubisoft, Subway, SYBO, Apple, Standards Authority, Thomson Locations: Israel, London, Britain, Brazil, Europe, Gaza, France, Austria, Germany, Munich, Austrian, Danish, Washington, New York