NEW YORK (AP) — To appeal to a new generation of philanthropists, the Brooklyn Community Foundation is ditching the word “foundation” and establishing itself with a new name: Brooklyn Org. “The point isn’t lost on Rainey, who says that no matter what people call it, Brooklyn Org is still a foundation. But she said the new name reflects different practices the foundation has put in place that let residents steer the course of the institution. All of the foundation’s discretionary grantmaking, Rainey says, uses a participatory approach, where residents research and pick nonprofits to receive grants. The AP and the Chronicle receive support from the Lilly Endowment for coverage of philanthropy and nonprofits and are solely responsible for this content.

---

Persons: Jocelynne Rainey, grantmakers, ’ ”, ”, Edelman, Sruthi Sadhujan, Sadhujan, ” Sadhujan, isn’t, Rainey, Alex Daniels Organizations: Brooklyn Community Foundation, Brooklyn Org, Brooklyn Museum, Brooklyn Academy of Music, Independent Sector, Edelman Data, Intelligence, Ford Foundation, Associated Press, The, AP Locations: Brooklyn