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"If interest rates remain high ... it's that much harder for people to buy the car. The price of the popular Model Y SUV was "almost unchanged" for consumers even after Tesla's price cuts, Musk said, accounting for higher financing costs. Reuters GraphicsPRICE CUTSTesla's aggressive price cuts this year have battered its gross margin even as it faces stiff competition in China from local automakers. Still, it stuck to its annual production target of 1.8 million cars, a sign that the price cuts were buoying demand to an extent. In the second quarter, Tesla had posted a gross margin of 18.2%.

Persons: Matthew Childs, Elon Musk, Musk, Tesla, Jesse Cohen, Akash Sriram, Hyunjoo Jin, Joe White, Abhirup Roy, Sayantani Ghosh, Sriraj Kaluvilla, Deepa Babington, Jamie Freed Organizations: REUTERS, General Motors, Chrysler, Reuters, Visible Alpha, Revenue, Thomson Locations: London, Britain, Mexico, Nuevo Leon, China, Bengaluru, Hyunjoo, San Francisco, Detroit

☆ Tesla's Q3 margin slightly misses analysts' estimates
▼ + stars: | 2023-10-18 | by ( ) www.reuters.com time to read: +2 min

REUTERS/Matthew Childs/File Photo Acquire Licensing RightsOct 18 (Reuters) - Tesla's (TSLA.O) third-quarter gross margin shrank from a year earlier, slightly missing Wall Street estimates, as the electric automaker slashed prices to boost demand in the face of higher interest rates. The company reported a gross margin of 17.9% for the quarter ended September, compared with 25.1% a year earlier, when it had not yet begun the price cuts. In the second quarter, Tesla posted a gross margin of 18.2%. Wall Street had on average expected Tesla to post a margin of 18.02%, according to 21 analysts polled by Visible Alpha. According to LSEG data, an average of 17 analysts polled expected gross margin of 18.25%.

Persons: Matthew Childs, Tesla, Akash Sriram, Hyunjoo Jin, Sriraj Kaluvilla, Deepa Babington Organizations: REUTERS, Investors, Visible Alpha, Revenue, Thomson Locations: London, Britain, Bengaluru, Hyunjoo, San Francisco

But the company on Wednesday stuck to its annual production target of 1.8 million vehicles, suggesting the discounts were driving demand. Some analysts said Tesla may need to cut prices further to achieve its annual delivery target amid a broader slowdown in electric vehicle demand. In the second quarter, Tesla had posted a gross margin of 18.2%. Wall Street had on average expected Tesla to post a margin of 18.02%, according to 21 analysts polled by Visible Alpha. According to LSEG data, an average of 17 analysts polled expected gross margin of 18.25%.

Persons: Matthew Childs, Tesla, Akash Sriram, Hyunjoo Jin, Abhirup Roy, Sayantani Ghosh, Sriraj Kaluvilla, Deepa Babington Organizations: REUTERS, Investors, Visible Alpha, Revenue, Thomson Locations: London, Britain, Texas, Bengaluru, Hyunjoo, San Francisco

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