LISBON — Apple will not introduce a smart ring, the CEO of health-tech firm Oura told CNBC, despite speculation the iPhone giant may be considering a move into this product category.
Samsung's smart ring debut earlier this year has put the product firmly in the spotlight, with one analyst predicting earlier this year that Apple could launch its own smart ring in 2026.
But Tom Hale, CEO of Oura — which has been developing smart rings since the company was established in 2013 — said he doesn't think Apple will enter the space.
"I think they're probably keeping a close eye on Samsung and a close eye on us, but it's hard to do this product category right."
Under CEO Tim Cook, Apple has put a large focus on health applications through the Apple Watch and related services.
Persons:
Oura, Tom Hale, —, they're, Hale, Tim Cook, Apple
Organizations:
Apple, CNBC, Apple Watch, Samsung
Locations:
LISBON, Lisbon, Portugal