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☆ A 71-year-old champion sprinter didn't start until she was 57. She shared 4 tips for getting fit at any age.
▼ + stars: | 2024-09-18 | by ( Serafina Kenny | ) www.businessinsider.com time to read: +5 min

Hanna, based in Washington State, told Business Insider that when she got the "god-inspired" urge to start sprinting, she turned to her husband for help. By 2011, Hanna was fast enough to compete in the Washington State Senior Games, a sports competition for people over 50. The next year, she competed at the National Senior Games, which she has done three more times since. Hanna and her coach, Marcus Chambers, after she won gold at the 2024 Senior Games. Hanna won gold in the four by 100 metres with her relay team at this year's National Senior Games.

Persons: —, Madonna Hanna, Hanna, hasn't, Marcus Chambers, it's, you've, Nathan K, Robert, Arlene Kogod, Bryan Goldberg, Mike Molloy Organizations: Service, Business, Washington State Senior Games, National Senior Games, Washington State, British, of Sports Medicine, Aging, Mayo Clinic, Senior Games Locations: Washington State

☆ Women's sports are on an upward trajectory as fans, brands engage
▼ + stars: | 2024-09-10 | by ( Sarah Whitten | ) www.cnbc.com time to read: +3 min

The fervor and passion surrounding women's sports aren't going to go away, said Jessica Berman, commissioner of the National Women's Soccer League. Gotfredson noted that fans of women's sports are "fanning differently" and are more engaged "from a brand partner perspective" than those who follow men's sports and male athletes. "It's still a small percentage of brands spending in women's sports," she said. Both Brink and USC's women's basketball star JuJu Watkins agreed that more women's sports games need to be more accessible for fans, with Brink saying "keep showing it and making it easier to watch." Yet Berman said women's leagues have a lot of catching up to do.

Persons: Caitlin Clark, Destanni Henderson, Jessica Berman, They're, We've, Berman, Sara Gotfredson, Gotfredson, Cameron Brink, Angeles Sparks, USC's, JuJu Watkins, Brink Organizations: Indiana, Atlanta, WNBA, Gainbridge Fieldhouse, National Women's Soccer League, CNBC, Trailblazing Sports, Women's National Basketball Association, Google, Ally Bank, AT, Angeles, United States Soccer Federation Locations: Gainbridge, Indianapolis , Indiana

☆ Sports gambling is bigger than ever. It's also gotten incredibly weird.
▼ + stars: | 2024-09-05 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +6 min

I live in the great state of New York, where online sports gambling has been legal since 2022. Different state, different gambling rulesMy trash-chute gambling pilgrimage is specific to me, but it represents one of the many quirks of the legalized gambling industry. When you're in New York, you're not allowed to bet on in-state colleges. Leagues love gambling, until they don'tBut what makes this new era of sports gambling particularly confusing is the relationship between sportsbooks and the leagues they're setting lines for. Yet despite all the promotion (and sponsorship money) touting sports gambling, athletes betting on their own games is still very much banned.

Persons: —, it's, York's, Pete Rose, LeBron James, Connor McDavid, Jayden Daniels, Malik Nabers Organizations: Service, Business, Syracuse University, Leagues, NFL, NBA, MLB, NHL, sportsbooks, Sports, ESPN, ESPN Bet Locations: New York, Connecticut, Illinois, sportsbooks

In 2021, the National Football League signed an 11-year, $111 billion media rights deal. In July, the National Basketball Association signed an 11-year, $77 billion deal of its own. Welcome to the sports media rights doldrums. It will also be a significant driver of future NFL team valuations. The average NFL team is now worth $6.49 billion, according to CNBC's Official 2024 NFL Team Valuations.

Persons: What's, Daniel Cohen Organizations: ESPN, Jacksonville Jaguars, Cincinnati Bengals, EverBank, National Football League, National Basketball Association, U.S, NFL, Octagon, Sunday, Fox, Paramount, CBS, Apple, YouTube Locations: Jacksonville, Fl

☆ Gen Z Loves the Gym; That's a Problem for Chains Like Planet Fitness
▼ + stars: | 2024-08-08 | by ( Eve Upton-Clark | ) www.businessinsider.com time to read: +13 min

Advertisement"As much as we think that our country is obese or unhealthy, there's another whole side who are into their fitness," Taylor said. Taylor told me that strength training now makes up 90% of her routine. Gyms are quickly becoming Gen Z's favorite hangout spot — but there's just one problem with the fitness boom. Chains like Planet Fitness rely on members never showing up; the gyms aren't built for Gen Z. Planet Fitness, the most popular gym franchise in the US, has on average 6,500 members per gym.

Persons: Britt Taylor, Taylor, Gen, aren't, Les Mills, Gen Z, who's, Z's, they've, Kayla Itsines, Christian Guzman, Whitney Simmons, Simeon Panda, Casey Johnston, Johnston, Sarah Ryan, Ryan, Amrita Bhasin, Bhasin, Britt, it's, Jim Thomas, Gen Zers, It's, Renel Scarlett, didn't, Amelie Desai, I've, Desai, Scarlett, Bassem Mostafa Organizations: Boca, McKinsey, ABC, American College of Sports, Gen, YouTube, Weightlifting, Fitness Management, Health, CNN, Works Health Club, Health & Fitness Association, GlobeMonitor Market Research Agency Locations: Boca Raton , Florida, California, Portland , Maine, Maine, Portland, American

☆ HIIT workouts without jumping that are high-intensity but low-impact
▼ + stars: | 2024-07-16 | by ( Melanie Radzicki Mcmanus | ) edition.cnn.com time to read: +6 min

Increased cognitive function due to HIIT workouts was even seen in young adults, a February 2020 study showed, which researchers said indicated HIIT workouts may be both an efficient and effective way of combating cognitive decline as people age. “It always takes them by surprise.”Rowing machines are also a great choice for a high-intensity, low-impact workout, McCall said. “If you’re jumping up and down off a box, you’ll risk falling when you’re jumping back down. But don’t let that stop you from incorporating HIIT workouts into your weekly routine since they offer so many benefits, especially for older adults. “The biggest benefit we’re seeing now with HIIT workouts is the brain.”Sign up for CNN’s Fitness, But Better newsletter series.

Persons: you’ve, ”, Jonathan Tylicki, you’re, Pete McCall, ” McCall, Tylicki, ” Tylicki, McCall, “, Melanie Radzicki McManus Organizations: CNN, American College of Sports Medicine, International, of Environmental Research, Public Health, CNN’s Locations: Irvine , California, Encinitas , California

☆ Activist Cevian has a stake in medical device company Smith & Nephew. How it may help improve margins
▼ + stars: | 2024-07-13 | by ( Kenneth Squire | ) www.cnbc.com time to read: +5 min

Business: Smith & Nephew is a British portfolio medical technology company that operates worldwide. Its segments include Orthopedics, Sports Medicine and Ear, Nose and Throat, as well as Advanced Wound Management. Its Advanced Wound Management portfolio provides a comprehensive set of products to meet broad and complex clinical needs. Smith & Nephew is a global leader in medical technology. Smith & Nephew is well known for its product quality and its brand perception is very strong.

Persons: Smith, Nephew, Stryker, Zimmer Biomet, Ken Squire Organizations: Sports, Management, Sports Medicine, Cevian, Sports Med, 13D Locations: British, Europe

Tens of thousands of spectators every year brave the unpredictable summer weather to watch the contest at the Nathan’s Famous flagship restaurant. The current record for most hot dogs eaten at a competition is 76 hot dogs, held by 16-time champion Joey “Jaws” Chestnut. After agreeing to a sponsorship deal with Impossible Foods, a company that develops plant-based meats and is a competitor to Nathan’s Famous Hot Dogs, Chestnut was barred. MLB games are a major venue for hot dog consumption: In 2020, ballparks sold 19.4 million hot dogs. For their part, amateur hot dog eaters at barbecues across the nation will consume 150 million hot dogs during the holiday, according to the National Hot Dog and Sausage Council.

Persons: Joey “, Takeru Kobayashi, Chestnut, Miki Sudo Organizations: CNN, Labor Day, Sausage Council, Impossible Foods, Padres, Pirates, Twins, Royals, Marlins, Guardians, MLB, Sports Media Watch Locations: Coney, Brooklyn , New York, American

☆ Boston Celtics' majority owner puts team up for sale weeks after NBA championship
▼ + stars: | 2024-07-01 | by ( Lillian Rizzo | ) www.cnbc.com time to read: +1 min

A "Believe in Boston" flag flies during the duck boat parade celebrating the Boston Celtics' 18th NBA championship. The Boston Celtics' ownership group announced Monday that it plans to sell the team, according to a statement posted to the Celtics' account on social media site X. The controlling family of the ownership group, Boston Basketball Partners LLC, said it intends to sell all of its shares in the team "for estate and family planning consideration." As sports franchise valuations soar, the Celtics could fetch a particularly high price. The team is among the most successful and most widely followed in U.S. professional sports, and won its NBA record 18th championship last month.

Organizations: Boston Celtics, NBA, Basketball Association, Celtics, Boston Basketball Partners, Phoenix Suns Locations: Boston

☆ A doctor and longevity company CEO says exercise is a pillar of healthy aging. Here's his simple weekly workout.
▼ + stars: | 2024-06-25 | by ( Kim Schewitz | ) www.businessinsider.com time to read: +4 min

Read previewA doctor and CEO of a longevity-focused nutrition company who views movement as one of the pillars of healthy aging shared his workout routine with Business Insider. As we age, muscles become "an organ of longevity," Antoun said. AdvertisementCardio and strength training 3 to 4 times a weekAntoun works out three or four times a week, doing a mixture of strength training and cardio. This is a great way to combine exercise with social connection, another pillar of longevity, Antoun said. AdvertisementResearchers from The Irish Longitudinal Study on Ageing, a large-scale longitudinal study, found that friendships could be just as important for longevity as exercise.

Persons: —, Joseph Antoun's, Antoun, frailty Organizations: Service, Business, Cleveland Clinic, European, Cardiology, New York Times, British, of Sports Medicine, Ageing Locations: LA

☆ 4 things an oncologist does to lower his cancer risk as rates rise in young people
▼ + stars: | 2024-06-24 | by ( Serafina Kenny | ) www.businessinsider.com time to read: +4 min

Read previewAn oncologist shared for things he does to lower his risk of developing cancer amid rising rates in young adults. The vast majority (88%) of people who develop cancer are over 50, and survival rates have improved in recent decades, according to the American Cancer Society. We know certain risk factors for some cancers, such as smoking, which increases the risk of developing lung cancer. Exercises every dayExercising regularly can help reduce your risk of developing cancer. Doesn't smoke"There is a strong link between smoking and developing lung or bladder cancer," Landau said.

Persons: —, Daniel Landau, who's, Asbestos.com, Landau, Tejal Parekh Organizations: Service, American Cancer Society, Oncology, Business, British, of Sports Medicine, University of Gothenburg, Centers for Disease Control

☆ 4 things an oncologist does to lower his cancer risk, as rates rise in young people
▼ + stars: | 2024-06-24 | by ( Serafina Kenny | ) www.businessinsider.com time to read: +4 min

Read previewAn oncologist shared for things he does to lower his risk of developing cancer, amid rising rates in young adults. The vast majority (88%) of people who develop cancer are over 50, and survival rates have improved in recent decades, according to the American Cancer Society. We know certain risk factors for some cancers, such as smoking which increases the risk of developing lung cancer. Exercises every dayExercising regularly can help reduce your risk of developing cancer. Doesn't smoke"There is a strong link between smoking and developing lung or bladder cancer," Landau said.

Persons: —, Daniel Landau, Asbestos.com, Landau, Tejal Parekh Organizations: Service, American Cancer Society, BMJ Oncology, Business, British, of Sports Medicine, University of Gothenburg, Centers for Disease Control

☆ Caitlin Clark Is a Rorschach Test for Sports Fans
▼ + stars: | 2024-06-19 | by ( Lindsay Gibbs | ) www.businessinsider.com time to read: +9 min

But nothing that Clark does — or that is done to Clark — is treated as normal. That was just the latest bulletin in a months-long news cycle trailing everything Clark does. ESPN's Stephen A. Smith said WNBA players should go easier on Clark in games if they want to keep up record viewership: "Protect the golden goose." Related storiesThese days, watching Caitlin Clark play basketball has become a Rorschach test for a deeply divided country. Four years ago, WNBA players actually helped flip a Senate seat in Georgia.

Persons: Caitlin Clark, —, Clark, Clark —, Angel Reese, ESPN's Stephen A, Smith, Nikki Haley, Cathy Engelbert, Wilson, Michael Jordan Michael Hickey, she's, we've, Megan Rapinoe, Donald Trump, Brittney Griner, Matt Leinart, Reese, Pat McAfee, Eminem, Chennedy Carter, Carter, That's, I'm, Dijonai Carrington, Carrington vocalized, Emilee Chinn, Sabrina Ionescu, Breanna Stewart, A'ja Wilson, Clark Caitlin Clark, — infantilize, James Boyd Organizations: WNBA, Business, Chicago, CNN, Fox News, ESPN, Olympic, GOP, Chicago Sky, That's, Connecticut Sun, Getty, Black, Nike, The Locations: Iowa, Hollywood, Indiana, America, Georgia, Russia, Chicago, Washington ,, Connecticut

☆ The cost of sports content is soaring — and it could mean big cuts in Hollywood budgets
▼ + stars: | 2024-06-18 | by ( Lucia Moses | ) www.businessinsider.com time to read: +9 min

Read previewSports has increasingly become the star of the show for big TV companies, and its ascent is sending a shiver down Hollywood's spine. AdvertisementSports media rights have never been more expensive, but media companies keep paying up. The number of TV shows across the industry has been declining since the 2022 end of the Peak TV era. Media companies have been aggressively pursuing other secondary sports to maintain their value to distributors and advertisers, as Warner Bros. AdvertisementRelationships with the top people in sports will likely be a bigger factor in leadership at media companies moving forward.

Persons: —, Doug Shapiro, Shapiro, Seth Meyers, Spencer Wang, David Levy, — it's, Levy, it's, Jonathan Miller, WBD, Michael Kassan, Mark Lazarus, Media Group's, John Kosner, Ed Desser, Sports doesn't, David Zaslav, Alex Iosilevich Organizations: Service, NBA, Business, Turner Broadcasting, Apple, Google, Street Journal, NBC, ESPN, Amazon, Warner Bros, NFL, Comcast, Netflix, Nielsen, Turner Networks, Horizon, Entertainment, Marvel, Star, Integrated Media Co, Hollywood, Media, Warner Bros . Discovery, Sports, Cannes Lions, Turner, TNT, TBS, Premier League, WWE

☆ Doing resistance training now helps older adults keep strength 4 years later, study shows
▼ + stars: | 2024-06-18 | by ( Madeline Holcombe | ) edition.cnn.com time to read: +5 min

As people get older, their skeletal muscle function declines, according to the study published Tuesday in the journal BMJ Open Sport & Exercise Medicine. It was up to the individuals whether they continued their strength training regimen or went back to their normal exercise level,Resistance training with heavy loads yielded the greatest long-lasting benefit in leg strength, the study showed. Edwin Tan/E+/Getty ImagesWhat counts as resistance training? You can think of resistance training as “exercises that improve strength by making muscles work against a force,” said CNN fitness contributor Dana Santas, a mind-body coach for professional athletes. “For older adults, resistance training is crucial for maintaining muscle mass, bone density, and mobility,” she said.

Persons: ”, Mads Bloch, John Batsis, Edwin Tan, Batsis, ” Batsis, Dana Santas, Bloch, Ibenfeldt, Santas Organizations: CNN, CNN’s, Exercise, Institute of Sports Medicine, Bispebjerg Hospital, University of North, School of Medicine, Geriatric, Gillings School of Global Public Health Locations: Copenhagen, Denmark, University of North Carolina

☆ Hollywood is facing a dire threat: sports
▼ + stars: | 2024-06-18 | by ( Lucia Moses | ) www.businessinsider.com time to read: +9 min

AdvertisementSports media rights have never been more expensive, but media companies keep paying up. The number of TV shows across the industry has been declining since the 2022 end of the Peak TV era. Media companies have been aggressively pursuing other secondary sports to maintain their value to distributors and advertisers, as Warner Bros. All this has dire implications for entertainment budgets, which media companies have already been trimming after overspending to build streaming businesses. AdvertisementRelationships with the top people in sports will likely be a bigger factor in leadership at media companies moving forward.

☆ The media is in meltdown over Caitlin Clark
▼ + stars: | 2024-06-04 | by ( Allison Morrow | ) edition.cnn.com time to read: +4 min

New York CNN —The male-dominated sports media apparatus is stumbling over Caitlin Clark. He later apologized for using the slur, emphasizing that his broader thesis was that Clark’s star power created a halo around a league that’s been languishing in obscurity. “I was talking about how I hoped that the WNBA and sports media, ex-WNBA players, would show a little bit more respect to Caitlin Clark for what she has brought to the WNBA,” McAfee said on his show Tuesday. The league those women built has always been a physical one, a fact that Clark herself acknowledged in a postgame news conference. Much like Clark, the mainstream sports media is new to the WNBA.

Persons: Caitlin Clark, hasn’t, Chennedy, Clark, Pat McAfee, Clark —, ” —, “, ” McAfee, it’s, McAfee, Charles Barkley, ”, Victoria Uwumarogie, Barkley, ” Clark isn’t, She’s “, who’ve, ” Uwumarogie, Monica McNutt, ” McNutt, Stephen A, Smith, huff, ’ ” McNutt Organizations: New, New York CNN, ESPN, Indiana, WNBA, TNT, CNN, Warner Bros . Locations: New York, Indiana, America, Iowa

☆ Netflix to stream Christmas Day NFL games for three years
▼ + stars: | 2024-05-15 | by ( Jacob Pramuk | ) www.cnbc.com time to read: +1 min

Netflix will stream Christmas Day NFL games for the next three years, in its first true step into live sports. The streaming platform will show two games on Christmas Day this year, followed by at least one matchup in both 2025 and 2026, the league announced Wednesday. It is unclear how much Netflix paid for the rights to stream the games. Now, Netflix will stream games for the most watched U.S. sports league, at a time when it is trying to boost profits by raising subscription prices, pushing users toward an ad-tier membership and cracking down on password sharing. The three Christmas Day NFL games averaged 28.68 million viewers last year, according to Sports Media Watch.

Persons: Mike Tyson, Jake Paul, We've, Ted Sarandos, Sarandos Organizations: Netflix, NFL, Sports Media Watch Locations: Los Angeles

☆ Exercise Is Medicine aims to get your doctor to assess your physical activity
▼ + stars: | 2024-05-07 | by ( Melanie Radzicki Mcmanus | ) edition.cnn.com time to read: +7 min

CNN —Has your doctor quizzed you about your level of physical activity? If so, you can thank Exercise is Medicine, a global health initiative managed by the American College of Sports Medicine. Created in 2007, the initiative encourages health care providers to assess patients’ physical activity during visits, plus include regular exercise when designing care plans. Health care providers can impact patient health by routinely assessing physical activity at every interaction. EIM now includes Exercise is Medicine on Campus, for example, a program that helps colleges and universities promote and assess physical activity among students, faculty and staff.

Persons: CNN —, Jacob Wackerhausen, Elizabeth Joy, EIM, Joy, it’s, ” Joy, ”, Amy Campbell, GVSU, Campbell, ” Campbell, There’s, you’ve, “ Rather, Gerren Liles, “ It’s, “, Melanie Radzicki McManus Organizations: CNN’s, CNN, American College of Sports Medicine, American, of Lifestyle Medicine, Intermountain, Lore Health, Health, Grand Valley State University, EIM, CARE, Cancer, New Locations: Salt Lake City, Grand, Grand Rapids , Michigan, they’ll, EIM, New York, New York City, Liles

☆ Your body needs three forms of movement every week
▼ + stars: | 2024-05-04 | by ( Melanie Radzicki Mcmanus | ) edition.cnn.com time to read: +5 min

First is the movement your body is owed or requires every day, such as walking, stretching and bending. Second is athletic movement, which you can do a few times a week to improve your fitness or to train for a sport. Third is social movement that you do for fun or to connect with others, such as dancing or playing volleyball. Dancing is an excellent form of social movement that connects you to others while improving your overall health and fitness. Breaking down all these different movements into exercise snacks is one way to sneak in the movement your body needs, Boyd said.

Persons: it’s, Melissa Boyd, Boyd, “, ” Boyd, ”, Carl Cirino, Cirino, ” Cirino, It’s, ” Melanie Radzicki McManus Organizations: CNN’s, CNN, European, Preventive Cardiology, Tempo, HSS, Stamford Health Locations: San Francisco, Connecticut

☆ What you need to know about Skydance's bid for Paramount, from financing a deal worth $32 billion to its plans for the media empire
▼ + stars: | 2024-05-01 | by ( Hayley Cuccinello | ) www.businessinsider.com time to read: +6 min

Skydance Media and its largest private-equity backer RedBird Capital Partners have been wooing Paramount for the better part of a year. The Skydance consortium, including fellow Skydance investor KKR, submitted a revised offer on Sunday. The deal would be worth roughly $32 billion, according to the source, with the value of Paramount and its $15 billion in debt making up the lion's share. Here's what we know about the deal, how much Redstone would get, and what a new Paramount would look like. Keeping Paramount public sets the Skydance bid apart from Apollo's potential offer, according to one of the sources.

Persons: Bob Bakish, Shari Redstone's, Tom Cruise, Mario Gabelli, Bakish, Getty, Redstone's, David Ellison, Larry Ellison, Ellison, RedBird, Gerry Cardinale, Goldman Sachs, Goldman, Skydance, Jeff Shell, Ben Affleck, Matt Damon's, Axel Springer Organizations: Skydance Media, RedBird Capital Partners, Paramount, KKR, Business, Ex, CNBC, Apple, New York Yankees, NFL, Bakish, CBS, MTV, Nickelodeon, ' Equity, Amazon Studios, Sony, Apollo, Wall Street Locations: Santa Monica , California, New York City, Skydance, RedBird

☆ Meet the ex-Goldman Sachs partner behind the scenes of the Skydance-Paramount deal negotiations
▼ + stars: | 2024-04-30 | by ( Hayley Cuccinello | ) www.businessinsider.com time to read: +4 min

Read previewParamount's CEO Bob Bakish was ousted on Monday night, putting the entertainment giant one step closer to accepting a merger deal. The would-be buyer, film studio Skydance Media, is owned by David Ellison, son of billionaire Oracle founder Larry. An investor in Skydance since 2020, RedBird is the media company's largest shareholder other than the Ellison family. This story is available exclusively to Business Insider subscribers. "I think it's my biggest competitive advantage that I don't get emotionally attached," Cardinale told Business Insider in 2022.

Persons: —, Bob Bakish, David Ellison, Larry, RedBird, Ellison, Gerry Cardinale, Goldman Sachs, Jeff Shell, Skydance, " Cardinale, Goldman, Jon Winkelried, Gerry, Axel Springer Organizations: Service, Skydance Media, RedBird Capital Partners, Business, New York Yankees, Dallas Cowboys, NFL, AC Milan, Paramount, KKR, Sony, TPG Locations: Skydance, RedBird

☆ Disney technology executive Aaron LaBerge to leave company for personal reasons
▼ + stars: | 2024-04-22 | by ( Alex Sherman | ) www.cnbc.com time to read: +3 min

The Walt Disney company logo is displayed on the floor of the New York Stock Exchange during morning trading on Dec. 1, 2023. Aaron LaBerge, the chief technology officer for Disney Entertainment and ESPN, is leaving the company, according to an internal memo. LaBerge is leaving for personal reasons related to his family and will stay on at Disney until June, the memo said. At ESPN, LaBerge has been a central figure behind the company's streaming services, including ESPN+, the upcoming sports streaming application co-owned by Disney, Warner Bros. They include former CEO Bob Chapek, former head of streaming Kevin Mayer, ex-finance chief Christine McCarthy, former Walt Disney Studios Chairman Alan Horn, former Disney general counsel Alan Braverman, ex-head of communications Zenia Mucha, and former president of Walt Disney Pictures, Sean Bailey.

Persons: Aaron LaBerge, LaBerge, He'll, He's, Bob Chapek, Kevin Mayer, Christine McCarthy, Alan Horn, Alan Braverman, Zenia Mucha, Sean Bailey, Aaron, Jimmy Pitaro, Dana Walden, Alan Bergman, Chris Lawson, Paul Allen Organizations: Walt Disney, New York Stock Exchange, Disney Entertainment, ESPN, PENN Entertainment, ESPN Bet, Disney, Hulu, Warner Bros . Discovery, Fox, Walt Disney Studios, Walt Disney Pictures, ESPN BET, Company, Starwave

☆ One chart shows just how much women's college basketball ratings have soared while men's have dipped
▼ + stars: | 2024-04-17 | by ( Cork Gaines | Andy Kiersz | ) www.businessinsider.com time to read: +7 min

Viewership for the women's NCAA basketball championship surpassed the men's final for the first time. Over the next three years, the TV audience for the women's final grew by 23% to an average of 3.7 million. Women's basketball popularity goes beyond championship game ratingsWe have seen other evidence of women's college basketball's emerging dominance in the sports landscape. Meanwhile, merchandise sales related to women's college basketball are also soaring. JuJu Watkins celebrates with USC fans following a win during the 2024 NCAA Women's Basketball Tournament.

Persons: —, Nielsen, Caitlin Clark —, Angel Reese, Dawn Staley, Clark, University of Connecticut's Paige Bueckers, Juju Watkins, James, LeBron James, JuJu Watkins, Wally Skalij, Darren Rovell, Bruce B, Greenspoon Marder, you've, Siegal Organizations: NCAA, WNBA, Service, University of Iowa, University of South Carolina, Purdue University, University of Connecticut, Nielsen, Sports Media Watch, Louisiana State, University of South, Business, Nike, University of, University of Southern, USC, Indiana Fever, Impact, Vanderbilt University Locations: Louisiana, University of South Carolina, University of Southern California

☆ The NFL is starting a new Christmas tradition and it will change how millions of Americans spend the holiday
▼ + stars: | 2024-04-12 | by ( Cork Gaines | ) www.businessinsider.com time to read: +5 min

If that trajectory continues, NFL games on Christmas could be an annual tradition moving forward, and the move could have a huge impact on how millions of Americans spend the holiday. Previously, the NFL only played on Christmas when it fell on one of the traditional days for NFL games — Sunday, Monday, Thursday, and Saturday. The 2023 Christmas games were three of the 19 most-watched programs on TV last year, according to Nielsen. In March 2023, NFL Commissioner Roger Goodell told the media that short-week games do not lead to more injuries. On the other hand, CBS aired 107 games in 2023, but only six were national TV games.

Persons: —, Taylor Swift, Jon Lewis, Lewis, Aaron Ontiveroz, Roger Goodell, Mike Florio, NBC's, Ethan Miller Organizations: Service, NFL, Business, CBS, San Francisco 49ers, New York Giants, Philadelphia Eagles, Las Vegas Raiders, eventual Super Bowl, Kansas City Chiefs, Nielsen, Turkey, Sports Media, NBA, Hollywood, NBC's NFL, ESPN, TV, NBC, Fox Locations: Denver

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