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Search resuls for: "Sports Innovation"


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☆ Women's sports merchandise is an estimated $4 billion industry but fans still can't find the items they're looking for
  + stars: | 2024-07-03 | by ( Mykenna Maniece | ) www.businessinsider.com   time to read: +12 min
"When you invest in a jersey, that means you really appreciate that person, their character, and what they bring to the game," Krieger said. Sports Innovation Lab estimates the women's sports merchandise industry is worth $4 billion — conservatively. People simply don't know where to find merchandise — 32% of fans reported having an issue finding a seller for women's sports merchandise compared to just 18% of fans looking for men's, according to Sports Innovation Lab's 2024 Women's Sports Merchandise Survey. But while big brands are making strides in partnering with women's professional teams to create merchandise, the women's sports merch buying experience is still lacking. Building the women's game takes an ecosystem of collaboration involving fans, athletes, leagues, team sponsors, and retailers.
Persons: —, Ali Krieger, Krieger, Mary Earps, Marc Atkins, Nike's, Aubrey Kingsbury, it's, Alyssa Naeher's, there's, didn't, A'ja Wilson, Caitlin Clark, Puma, Bjørn Gulden, Arne Freundt, Dylan Buell, isn't, Angela Ruggiero, Ruggiero, Roy Rochlin, Stringer, " Krieger, Megan Gokey, Alex Morgan, Chloe Kim, Simone Manuel, Sue Bird, Klarna, Billie Jean King's, Esther Kim's, Zach Boisjoly, we've Organizations: Service, National Women's Soccer League, FFC Frankfurt, Eintracht Frankfurt, German, Business, FIFA, England, New York Times, Adidas, Puma, Nike, Washington Spirit, Chicago Red Stars, Innovation, Sports, Google, WNBA, WTA, Survey, NBA, Manchester United, AC Milan, Bloomberg, Indiana Fever's, Sports Innovation, Realty Trust, Professional Women's Hockey League, League, Media, Sports Foundation, NCAA, New York, Gotham FC, New York Liberty Locations: Germany, Morocco, Esther Kim's Playa, New Jersey, New
☆ How a college football quarterback with 36,000 Instagram followers scored more than 30 brand deals and made himself the go-to voice for NIL
  + stars: | 2023-07-31 | by ( Margaret Fleming | ) www.businessinsider.com   time to read: +15 min
Chase Griffin has more than 30 brand deals, and his recent ones are mostly multi-year partnerships. Chase Griffin. 1st College Athlete Brand Ambassador for the largest/most powerful bank in the world. JP MOrgan Chase 1st College Athlete Brand Ambassador. "NIL & Athlete Brands: A NewEra", November 22, 2022.
Persons: Chase Griffin, Griffin, JPMorgan Chase, he'll, influencers, Chase Griffin Griffin, Griffin doesn't, He's, that's, I've, Page, JP Morgan Chase, Lucchese Bootmaker, Frances https, JP MOrgan, Chase Griffin Chase Griffin, Chase, Lucchese, Ed, Arthur Ashe Jr Organizations: UCLA, Gatorade Football, University of California, DirecTV, Foods, JPMorgan, LA Regional Food Bank, Bloomberg, LinkedIn, Boost Mobile, LA Food Bank, DMs, Twitter, JPMorgan Chase, Range Media Partners, WGA, SAG, Brands, ucla, Creative, Banking, Chase Bank, Morgan Wealth, Bank, Champs, Urban Outfitters, United States Polo Association, Lucchese, Hollywood, Marketing, UWG, UC Investments Academy, Fund Public Service, Regional Food Bank, Empowerment, Sports, Entertainment, Beach, Sports Rights, Cannes, Creativity, Cannes Lions, College Football Hall of Fame, Association, Conference, 1st, Financial, JP MOrgan Chase, Brand, of College Athletics, Rose Bowl, Community, Royce, True Bruin, Town Hall, Sports Innovation, Chase Center, NV, Regents, Brand Innovators, College, Los Angeles Times, ESPN, Unilever, Shell, Rose Bowl Stadium, Los Angeles Regional Food Bank, Leadership Team, Council, Range, WPP, University of California Investments, UC, Santa Monica Hospital, Public Affairs, Leadership, UCLA Law, National Football Foundation, Pro Football Hall of Fame, Texas High, Gatorade Locations: Texas, Los Angeles, Opendorse, Instagram, Hollywood, CA, Cannes, Atlanta, Carlsbad, Los Angeles , CA, Pasadena, Los Angeles CA, San Francisco , CA, Los Angeles ,, Las Vegas, United
☆ Global brands look to boost media investment in women's sports through a new partnership, The Women's Sports Club
  + stars: | 2023-03-07 | by ( Jessica Golden | ) www.cnbc.com   time to read: +1 min
For four-time Olympian and gold medal-winning ice hockey star Angela Ruggiero, pushing for more media attention and sponsorship dollars for women's sports comes naturally. Today, through her company, the Sports Innovation Lab, she's dedicated to changing that. Ruggiero's Sports Innovation Lab on Tuesday announced a partnership with banking giant Ally to create the Women's Sports Club, a coalition of major brands and media that will work to tackle some of the challenges in buying women's sports inventory and to elevating investment in women's sports. More than 20 global brands that buy and sell sports media and sponsorships are coming together to drive media spending to women's sports. The Women's Sports Club will meet at significant media and sporting events throughout the year, beginning with the South by Southwest event next week in Austin, Texas.
☆ Women athletes now have their own sports network
  + stars: | 2022-11-02 | by ( Kaitlin Balasaygun | ) www.cnbc.com   time to read: +4 min
The first-ever network to focus on female athletes, the Women's Sports Network, launched Wednesday, offering 24/7 streaming of original programming, competitions, documentaries and a daily studio show "Game On." The Women's Sports Network is a free, ad-supported network featured on streaming services including Amazon.com 's Freevee, Fox Corp .'s FuboTV and Tubi, along with smart TVs. The Women's Sports Network has partnerships with the Women's National Basketball Association, Women's Football Alliance, Ladies Professional Golf Association, U.S. Female athletes at the collegiate level are also proving to be winners in the NIL era, garnering deals with brands including Nike now that college athletes can be paid for their name, image and likeness. "The Women's Sports Network is exactly what athletes, fans and sponsors have been asking for," Mollie Marcoux Samaan, commissioner of the Ladies Professional Golf Association, said in a release announcing the network launch.
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