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UFC media rights are up for renewal next year, and TKO Group Chief Operating Officer Mark Shapiro tells me he thinks Netflix could be getting in the ring. "I think absolutely, they'll be at the table on UFC," Shapiro said in an exclusive CNBC Sport interview. Still, even with the WWE deal, Netflix didn't fully embrace its new role as a platform for live sports. "I think absolutely, they'll be at the table on UFC," Shapiro said in an exclusive CNBC Sport interview. Still, even with the WWE deal, Netflix didn't fully embrace its new role as a platform for live sports.

Persons: Alex Sherman, Mark Shapiro, Shapiro, They've, We've, Ted Sarandos, Sarandos, it's, Jake Paul, Mike Tyson, Netflix hasn't, we're, Tyson, Paul, It's, Vince McMahon, McMahon, He's, he's, –, We're, Dick Clark, Paul Levesque, Dana White, Stan Kasten, Adam Silver, Adam, I'm, That's, Juan Soto, Shohei, Ohtani, Kasten, Jonathan Kraft, Sportico's, Kraft, Babe Ruth, Collect, Ruth, Red Ruth, Deiveson Figueiredo, Brandon Moreno, Louis Grasse Organizations: CNBC, UFC, Netflix, WWE, Disney, MMA, National Football League, NFL, Dick Clark Productions, Golden Globe, –, Professional Bull Riders, Endeavor, PGA Tour, Comcast, Dodgers, NBA, Major League Baseball, New York Yankees, Nice, CNBC Sport, Ham Fighters, Summer, NBC, Tennis, Consumers, New England Patriots, Boise State, Louis Locations: U.S, Canada, It's, Los Angeles, Ohtani's, Hokkaido Nippon, Oregon, Gila, Glendale , AZ

☆ Meet the billionaires battling it out in the 2024 World Series
▼ + stars: | 2024-10-26 | by ( Madeline Berg | ) www.businessinsider.com time to read: +5 min

The Dodgers and Yankees will face off in the MLB 2024 World Series. AdvertisementWhen the Dodgers and Yankees take the field to battle it out for the 120th World Series championship, the players won't be the only ones with trophies on the line. The financier is worth $6 billion, according to Forbes. Now, the team is owned by George's kids, Hank Steinbrenner, Jessica Steinbrenner, Hal Steinbrenner, and Jennifer Steinbrenner Swindal. Related storiesThe bulk of the Steinbrenners' fortune is tied up in the Yankees, which is MLB's most valuable franchise, worth $7.93 billion, according to Sportico.

Persons: Mark Walter, Steinbrenner, —, Walter, Magic Johnson, Stan Kasten, I'm, Johnson, George Steinbrenner, Hank Steinbrenner, Jessica Steinbrenner, Hal Steinbrenner, Jennifer Steinbrenner Swindal, Forbes, I've, Marc Lasry, Sportico, Banks, Goldman Sachs, Ivo Voynov Organizations: Dodgers, Yankees, Sports, Service, Guggenheim Partners, Forbes, Atlanta Braves, Los Angeles, MLB, Los Angeles Times, CBS, franchise's YES, Major League Soccer's New, Major League Soccer's New York City FC, Legends Hospitality, Italian soccer, AC Milan, Professional, Yankee, Milwaukee Bucks, Citi Private Bank Locations: Major League Soccer's New York, Italian

☆ The New York Liberty celebrated its first-ever championship and record-breaking WNBA season
▼ + stars: | 2024-10-24 | by ( Mykenna Maniece | Dan Latu | ) www.businessinsider.com time to read: +3 min

The New York Liberty defeated the Minnesota Lynx to become first-time WNBA champions. AdvertisementThe New York Liberty celebrated its WNBA championship victory with a parade through Manhattan's Financial District on Thursday in a picture-perfect conclusion to a record-shattering season. On Sunday, the Liberty defeated the Minnesota Lynx 67-62 in overtime of game five of the WNBA finals to bring home the team's first-ever championship. The Liberty broke revenue and attendance records this yearFrom the drafting of powerhouse rookies like Caitlin Clark and Angel Reese, the 2024 WNBA season was destined to be different. Viewership was up, too, with an average of 1.19 million viewers — a 170% increase from last season — making it the most-watched WNBA regular season on ESPN in history.

Persons: —, Breanna Stewart, New York —, Ja, Caitlin Clark, Angel Reese, isn't Organizations: New York Liberty, Minnesota Lynx, WNBA, Service, York Liberty, Manhattan's Financial, Liberty, New York, Associated Press, Sports, ESPN, Nielsen Locations: Lower Manhattan, New, York, Sportico

☆ CNBC Sport: A responsible look at women's sports exuberance
▼ + stars: | 2024-10-03 | by ( Alex Sherman | In Alex-Sherman | ) www.cnbc.com time to read: +28 min

Media landscape shifts Most of the value in professional sports is propelled by media rights deals, and we're in an unusual sweet spot right now for sports. Still, gaining access to 11 teams' media rights is probably in the league's long-run best interest. You have the WNBA rights term worth $2.2 billion over 11 years with league expansion going from 12 to 15 teams. Media landscape shifts Most of the value in professional sports is propelled by media rights deals, and we're in an unusual sweet spot right now for sports. Still, gaining access to 11 teams' media rights is probably in the league's long-run best interest.

Persons: Alex Sherman, Jeff Zucker, Patrick Whitesell, Zucker, Scripps –, it's, Alex Michael, he's, Michael, they're, There's, Caitlin Clark, Michael said, weathers, AEW, I'm, Tony Khan —, he'd, Khan, US Networks Kathleen Finch, Max, hasn't, Finch, Rob Manfred, doesn't, CNBC's Lillian Rizzo, Craig Kilborn, Barrett, Jackson, Caitlin Clark's, You've, Soccer League's Nielsen, Tom Brady, Father, Brady, Jess Golden, Michael Jordan, Libs, Jim France, OneFootball, Lionel Messi, Jessica Pegula, CNBC's, Venu, Fubo, Venu …, Nike, Matthew Friend, John Donahoe, Elliott Hill, Sabrina Ionescu –, Jane Hali, Jessica Ramirez, AE1, Gabrielle Fonrouge, Ariel Atkins, DiDi Richards, Craig Hudson Organizations: CNBC, Endeavor, WNBA, NCAA, National Women's Soccer League, Amazon, CBS, ESPN, Scripps, NBA, Fox, NBC, Apple, Google, MLS, Clark, Warner Bros ., TNT, TBS, Warner Bros, Discovery, US Networks, Diamond Sports Group, U.S, Bankruptcy, Southern, Southern District of, Major League Baseball, Atlanta Braves, MLB, Holdings, UFC, WWE, WME Sports, ATP, Miami, NCAA Women's, Soccer, Angel City FC, NFL, Premier League, Netflix, Tech, CNBC Sport, Father Time, NASCAR, Motorsports, Major League Soccer, American, NHL, Buffalo Sabres, Bills, Disney, International Center for Law & Economics, Nike, New York Liberty, Air Force, Air Jordan, League Men's NCAA, Gonzaga, Pac, West Coast Conference, FloSports, Sports, Indiana Fever, Washington Mystics, Capital, Washington , D.C, Washington Post Locations: York City, Southern District, Southern District of Texas, OpenBet, U.S, Kobe, Washington ,

The WNBA has enjoyed some of the fastest growth a sports league has ever seen, thanks in large part to superstar rookies Caitlin Clark and Angel Reese. But top WNBA players don't yet have the lofty salaries to match. Once the WNBA season is over, Jones plays a second season in Europe, mainly to complement her salary. The money is allocated from the $75 million the WNBA raised in 2022 from a group of investors. Though the WNBA's success has not yet led to the massive salaries seen in men's pro sports, many in the league believe it's only a matter of time.

Persons: Caitlin Clark, Angel Reese, they've, Sportico's, Cathy Engelbert, Brionna Jones, A'ja Wilson, Breanna Stewart, Jones, I'm, Engelbert, Stephanie White, It's, we've Organizations: WNBA, Las Vegas Aces, Seattle Storm, New York Liberty, Disney, Amazon Prime, NBA, Connecticut Sun, The Washington Post, CBA Locations: Europe, The Washington

☆ University of Tennessee to raise season ticket prices 10% in anticipation of revenue sharing
▼ + stars: | 2024-09-18 | by ( Jake Piazza | In | ) www.cnbc.com time to read: +2 min

The University of Tennessee is raising its season ticket prices by 10% across all its sports to prepare for athletes to start to get a cut of the school's sports revenue, according to an email sent to football season ticket holders on Tuesday. Tennessee is calling its hike a "talent fee," and said it "will help fund the proposed revenue share for our student-athletes," according to the email. Athletic departments have been gearing up for revenue sharing after a proposed settlement involving three cases the NCAA is named in. "As the collegiate model changes, we have to remain flexible," Tennessee Athletic Director Danny White said in a video included in the email. Star athletes have been able to sign big endorsement deals, but universities have not started direct revenue sharing, which would benefit more student-athletes.

Persons: Nico Iamaleava, Danny White Organizations: Tennessee Volunteers, Duke's Mayo, NC State Wolfpack, Bank of America, The University of Tennessee, Athletic, NCAA, Power, Tennessee Athletic, College, Star Locations: Charlotte , North Carolina, . Tennessee, Tennessee, Sportico's

NFL owners voted Tuesday to allow private equity firms to take a maximum 10% stake in teams. The league has never allowed private equity investment before. No other league takes a percentage of the so-called carry — the percentage of a fund's investment profits that managers typically receive as compensation — for all private equity firms. The NFL has informally told investment firms that if they make a return on an investment, it wants a portion of the profits to be returned to the league. It was unclear if the NFL's plans to take a piece of profits would deter future investment from private equity.

Persons: Brock Purdy, Robert Kraft, CNBC's, Curtis Martin, Jake Piazza Organizations: San Francisco 49ers, Kansas City Chiefs, Super, National Football League, NFL, Major League Baseball, National Basketball Association, National Hockey League, New England Patriots, Ares Management, Sixth Street Partners, Arctos Partners, Dynasty Equity, Blackstone, Carlyle Group, Capital Partners Locations: Allegiant, Las Vegas

☆ Dallas Cowboys become first sports franchise to be worth over $10 billion, per Sportico
▼ + stars: | 2024-08-14 | by ( Samuel Joseph | Sam Joseph | ) edition.cnn.com time to read: +3 min

CNN —The Dallas Cowboys have become the first professional sports team to be valued at over $10 billion, according to Sportico’s 2024 NFL rankings that were released on Tuesday. The Cowboys, owned by Jerry Jones, were valued at $10.32 billion, far and away the most valuable franchise in the league and an increase of over a billion dollars on the previous estimate of $9.2 billion in February. The Cowboys remain immensely popular though, generating an estimated revenue of $1.2 billion in 2023, 50% higher than the second ranked NFL team, the Los Angeles Rams, according to Sportico. The Rams are valued at $7.79 billion and leapfrogged the New York Giants to take second place but are not in the same stratosphere as Dallas. Per Sportico’s research, the average NFL franchise is worth $5.93 billion, an improvement of 15.4% over last year, as the league continues to be the world’s most financially successful in any sport in terms of team value.

Persons: Jerry Jones, Jones, Dak, Brandon Sloter, Bill Belichick – Organizations: CNN, The Dallas Cowboys, The Cowboys, ’, Cowboys, Dallas, Green Bay Packers, NFC, NFL, Los Angeles Rams, Rams, New York Giants, The New England Patriots, San Francisco 49ers, Tampa Bay Buccaneers, Los Angeles Chargers, Cincinnati Bengals, Bengals Locations: Dak Prescott, ”, Dallas, The

☆ NCAA signs off on deal that would change landscape of college sports — paying student-athletes
▼ + stars: | 2024-05-24 | by ( The Associated Press | Nbc News | ) www.cnbc.com time to read: +8 min

General signage before practice for the first round of the 2024 NCAA Tournament at PPG Paints Arena. Charles LeClaire-USA TODAY SportsA major change could be coming for college athletes — they may soon start getting paid. Other casesThe settlement is expected to cover two other antitrust cases facing the NCAA and major conferences that challenge athlete compensation rules. Hubbard v. the NCAA and Carter v. the NCAA are also in front of judges in the Northern District of California. College sports have been trending in this direction for years, with athletes receiving more and more monetary benefits and rights they say were long overdue.

Persons: Charles LeClaire, —, Charlie Baker, Steve Berman, Grant, Michael McCann, McCann, Logan Riely, Hubbard, Carter, Fontenot, they're, George Zelcs Organizations: PPG Paints, NCAA, ACC, SEC, Former Arizona State, Grant House, Sedona Prince, TCU, NBC, Washington Huskies, Michigan Wolverines, College Football Playoff, Notre Dame, Big, Atlantic Coast, Washington, Oregon State, Northern District of, College Locations: Oregon, amateurism, Houston, Southeastern, Washington State, Northern District, Northern District of California, Colorado, Fontenot

☆ Here are Wednesday's biggest analyst calls: Nvidia, Meta, Tesla, Chipotle, Ferrari & more
▼ + stars: | 2024-05-22 | by ( Michael Bloom | ) www.cnbc.com time to read: +8 min

Here are Wednesday's biggest calls on Wall Street: Morgan Stanley reiterates Tesla as overweight Morgan Stanley said it's sticking with its overweight rating on Tesla but says it's only a matter of time before others automakers begin to take advantage of AI also. Morgan Stanley reiterates Meta as overweight Morgan Stanley said that, as users adopt the company's Reels product it becomes a "monetization opportunity." Morgan Stanley reiterates Dell as a top pick Morgan Stanley said Dell remains a favorite name at the firm. Morgan Stanley reiterates McDonald's as overweight Morgan Stanley said it's standing by the fast-food chain. Morgan Stanley reiterates Ferrari as overweight Morgan Stanley said it's standing by its overweight rating on the automaker.

Persons: Morgan Stanley, Tesla, Piper Sandler, Piper, Meta, Dell, JMP, Oppenheimer, it's, Goldman Sachs, Goldman, Kraft Heinz, McDonald's, Rosenblatt, John Malone, Sportico, Morgan Stanley downgrades, Generac, Jefferies, Needham, Stryker, Ferrari, MSFT Organizations: GM, Ford, Nvidia, Blackwell, ODM, Lenovo, Dell, China Tech Hardware, Costco, " Bank of America, Bank of America, Kraft, Brunswick, UBS, Brunswick Corporation, Atlanta Braves Holdings, Deutsche Bank, Waste Management, Deutsche, Price, Jefferies, Prudential, Lincoln National, Microsoft, Garmin, of America Locations: Coinbase, Shopify

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Since then, private-equity firms have poured $54.6 billion into sports, according to PitchBook data. And the field of potential investors is growing with Goldman Sachs helping rich clients invest in teams, which can drive up prices. AdvertisementLeagues also restrict PE investments, with some caps on the number of teams a firm can own stakes in or the ownership share a fund can hold. Scroll down to read about the private equity firms, listed alphabetically, that have been making the biggest moves in sports in recent years.

Persons: —, Josh Harris, Rob Walton, Carlyle, Ben, Blackstone, Goldman Sachs, Harris, Blackstone Group's David Blitzer, Lauren Leichtman, Arthur Levine, Sportico, RedBird, Gerry Cardinale, There's Organizations: Service, MLB, NBA, Business, Washington, Denver Broncos, Amazon, Sports, Ben Fund, Bluestone Equity Partners, GMF, Apollo Global Management, Blackstone Group's, Levine, Capital Partners, San Diego Wave, NFL Locations: downturns

☆ Buy the Atlanta Braves tracking stock since it will likely be bought by a billionaire, analyst says
▼ + stars: | 2024-04-02 | by ( Jesse Pound | In Jesse-Pound | ) www.cnbc.com time to read: +3 min

Analyst Barton Crockett hiked his price target on Atlanta Braves Holdings by more than 10% to $53 per share, saying in a note to clients Tuesday that the team could soon become a buyout target. "We assume that the Braves are likely to be taken private by a billionaire once properly tax-seasoned. Shares of Atlanta Braves Holdings closed at $38.79 per share on Monday, more than 36% below the Rosenblatt price target. BATRK YTD mountain The tracking stock for the Atlanta Braves has struggled in 2024. Atlanta Braves Holdings includes not only the baseball franchise but also some real estate development around the team's baseball stadium in suburban Atlanta.

Persons: Barton Crockett, John Malone, Crockett, Rosenblatt, Carlyle, David Rubenstein, Matt Ishbia Organizations: Rosenblatt Securities, Atlanta Braves Holdings, Liberty Media, Sirius XM, Braves, Sports, National League East, Baseball, Atlanta Braves, Carlyle Group, Baltimore Orioles, Phoenix Suns Locations: U.S, Atlanta

☆ Minnesota Timberwolves sale to Alex Rodriguez and Marc Lore falls apart
▼ + stars: | 2024-03-28 | by ( Jessica Golden | ) www.cnbc.com time to read: +3 min

Co-owners Alex Rodriguez, right, and Marc Lore of the Minnesota Timberwolves during a game against the Los Angeles Lakers at Target Center Minneapolis, Minnesota, on Dec. 30, 2023. The National Basketball Association's Minnesota Timberwolves and the Women's National Basketball Association's Lynx are no longer for sale after a deal with former baseball great Alex Rodriguez and businessman Marc Lore fell apart, the teams' owner Glen Taylor said Thursday. In a statement to CNBC, Lore and Rodriguez said they are disappointed with Taylor's comments. However, those circumstances did not occur," Taylor's statement said. Some reports suggest that the relationship among Taylor, Lore and Rodriguez became strained since the original deal was made.

Persons: Alex Rodriguez, Marc Lore, Glen Taylor, Rodriguez, Marc, Alex, Taylor, Lore, Taylor's, Glen, Axios Organizations: Minnesota Timberwolves, Los Angeles Lakers, Target Center, Basketball Association's Minnesota Timberwolves, Women's, Basketball, Timberwolves, Lynx, CNBC, NBA, Carlyle Group, Western Conference Locations: Target Center Minneapolis , Minnesota

☆ The NFL's annual meeting is happening now. Here are 6 firms that stand to win if the league opens its doors to new investors.
▼ + stars: | 2024-03-25 | by ( Tiara White | Alex Nicoll | ) www.businessinsider.com time to read: +4 min

This year's meeting is being closely watched by Wall Street because of a planned discussion about whether to start letting team owners sell stakes to private-equity firms and other institutional investors. So who stands to benefit if the NFL owners agree to a rule change? AdvertisementThe sports investing experts who spoke to BI pointed to private-equity firms with established histories in sports investing, like Dyal HomeCourt, Arctos Partners, and RedBird Capital. Lutsky also thinks a rule change could prompt more financial industry newcomers to try to break into the world of sports investing. See BI's list of private-equity firms that could benefit from an NFL rule change, according to 6 finance experts and industry insiders, from bankers to investment advisors:

Persons: —, Arun Muralidhar, Muralidhar, Tim Schlittner, Jonathan Lutsky, Lutsky Organizations: Service, NFL, Tennessee Titans, Forbes, Business, NBA, NHL, MLB, Mcube Investment Technologies, Drake Star Partners, BI, Arctos Partners, RedBird, Partners, Sports Locations: Orlando , Florida

☆ How NWSL Commissioner Jessica Berman led the league out of crisis to revive women's soccer
▼ + stars: | 2024-03-11 | by ( Jessica Golden | ) www.cnbc.com time to read: +5 min

Jessica Berman, commissioner of the National Women’s Soccer League, speaks during a panel on women's professional soccer at the Hilton Anatole in Dallas on Feb. 10, 2024. In 2019, Berman became the first female deputy commissioner of a men's professional sports league, joining the National Lacrosse League. Taking the fieldBerman took the helm at the women's soccer league after allegations were made of emotional abuse and sexual misconduct across several teams. She also brought the first-ever million-dollar prize pool to U.S. women's soccer. She's also lured big-name investors, selling them on her new vision for professional women's soccer.

Persons: Jessica Berman, Omar Vega, Berman, Gary Bettman, Sally Yates, Yates, She's, lister Natalie Portman, Serena Williams, Naomi Osaka, Patrick Mahomes, Eli Manning, Kevin Durant, Carli Lloyd, Sofia Huerta, Delanie Sheehan, Ben Nichols, Sportico Organizations: National Women’s Soccer League, Hilton Anatole, Getty, New, National Women's Soccer League, CNBC, National Hockey League, NHL, National Lacrosse League, U.S, Chicago Red Stars, Portland Thorns, Hollywood, Seattle, NY Gotham FC, Women's Soccer League, Snapdragon, Amazon, Angel City FC Locations: Dallas, New York City, NJ, San Diego, Angeles

☆ 9 professional athletes who make more money from endorsement deals than playing sports
▼ + stars: | 2024-02-24 | by ( Jacob Zinkula | ) www.businessinsider.com time to read: +2 min

Read previewMany professional athletes get paid a lot of money to play their sports, but for some, their endorsement deals are more lucrative than their salaries. Los Angeles Lakers' LeBron James is the professional athlete who earned the most from endorsements and sponsorship deals last year, per Sportico. Athletes tend to retire younger than the average worker, so endorsement deals help them maximize their earnings while they're still in the spotlight. But without these restrictions, star athletes like James would likely earn much more over the course of their careers. AdvertisementThe athletes with the lowest endorsement earnings are listed first.

Persons: —, LeBron James, Dre, Cristiano Ronaldo, they're, Travis Kelce, James Organizations: Service, Los Angeles Lakers, LeBron, Nike, PepsiCo, Lakers, Business, Al, Kansas City Chiefs, NBA, NFL, NHL Locations: Saudi

☆ Taylor Swift's gameday outfits are a touchdown for fashion brands
▼ + stars: | 2024-02-09 | by ( Amanda Krause | ) www.businessinsider.com time to read: +10 min

She attended 12 Kansas City Chiefs games during the regular season to support her boyfriend, NFL star Travis Kelce, and her fashion choices stole the show each time. Taylor Swift attending an NFL game between the Kansas City Chiefs and the Miami Dolphins. Taylor Swift attends a Kansas City Chiefs game on December 10, 2023. Taylor Swift attends a game between the Kansas City Chiefs and the New England Patriots on December 17, 2023. "There are tons of people who have no idea who we are, and Taylor Swift is the biggest star in the world.

Persons: Taylor Swift, Swift, Travis Kelce, Swifties couldn't, they've, Taylor, Ed Zurga, Chris Harrington, Jamie Squire, Harrington, we've, Emily Bordner, Bordner, Donna Kelce, Patrick Smith, —, Emily Bordner Westside, Kathryn Cacho, Danielle Parhizkaran, it's, Kathryn, Misha Wilson, Kelce, Simone Kendle, Erimish, Wilson, Erin Andrews, Daniella Fiala, Samantha Colby, We've, Fiala, Sportico, Kristin Juszczyk, Kyle Juszczyk, Brittany Mahomes, Simone Biles, It's, haven't Organizations: Kansas City Chiefs, Chiefs, Super, NFL, Miami Dolphins, Westside Storey, Kansas City, EB, AFC, Baltimore Ravens, Emily Bordner Westside Storey, New England Patriots, Boston Globe, Getty, Los Angeles Chargers, AFC Championship, San Francisco 49ers, Arrowhead Locations: Kansas City , Missouri, —, Kansas, Missouri, Westside

☆ Jim Harbaugh's new contract will pay him more than his brother and all but three of his Chargers players next season
▼ + stars: | 2024-02-06 | by ( Jacob Zinkula | ) www.businessinsider.com time to read: +2 min

Coach Jim Harbaugh will reportedly make an average of $16 million a year with the LA Chargers. He'd surpass his brother John's annual salary and outearn all but three of his Chargers players. Denver Broncos head coach Sean Payton earns $18 million a year, while San Antonio Spurs head coach Gregg Popovich is tied with Harbaugh at $16 million. AdvertisementHarbaugh is also set to outearn all but three of his Chargers players, per the sports contract database Spotrac. Harbaugh's return to the NFL was one of many high-profile football coaching changes in recent weeks — the retirement of former Alabama head coach Nick Saban also made national headlines.

Persons: Jim Harbaugh, —, Harbaugh, John — who's, Sean Payton, Gregg Popovich, Bill Belichick —, Keenan Allen, Khalil Mack, Mike Williams, Harbaugh's, Nick Saban, doesn't Organizations: LA Chargers, Chargers, Service, NFL, Los Angeles Chargers, Baltimore Ravens, Denver Broncos, San Antonio Spurs, New England Patriots, University of Michigan, Michigan, University of Washington Locations: Alabama

☆ Crafty WAG Inks N.F.L. Deal
▼ + stars: | 2024-02-02 | by ( Ruth La Ferla | ) www.nytimes.com time to read: 1 min

You are who you know — a truism forcefully demonstrated this week when Kristin Juszczyk, who happens to be married to the San Francisco 49ers fullback, Kyle Juszczyk, signed a deal with the N.F.L. That agreement, previously reported by Sportico, came on the heels of Taylor Swift wearing one of Ms. Juszczyk’s puffer jackets to a Kansas City Chiefs game last month. On the jacket was 87, the number worn by her boyfriend, Kansas City tight end Travis Kelce. Brittany Mahomes, the wife of the Kansas City quarterback, Patrick Mahomes, has also worn a jacket by Ms. Juszczyk. With San Francisco and Kansas City facing off in Super Bowl LVIII on Feb. 11, Ms. Juszczyk, Ms. Mahomes and Ms.

Persons: Kristin Juszczyk, Kyle Juszczyk, Sportico, Taylor Swift, Juszczyk’s, Travis Kelce, Brittany Mahomes, Patrick Mahomes, Juszczyk, Mahomes, Swift Organizations: San Francisco 49ers, Kansas City Chiefs, Kansas City, Francisco and Kansas City Locations: Kansas City, Francisco and Kansas

☆ The designer behind Taylor Swift’s viral Chiefs puffer coat now has a deal with the NFL
▼ + stars: | 2024-02-01 | by ( Taylor Nicioli | ) edition.cnn.com time to read: +4 min

CNN —In recent weeks, Taylor Swift has been grabbing seemingly endless attention for the NFL with her attendance at boyfriend Travis Kelce’s games. Juszczyk is a self-taught designer who reworks traditional sports jerseys, T-shirts and assorted merchandise into trendy tailored pieces. Lachlan Cunningham/Getty ImagesOn January 28, Juszczyk wore a cascading full-length 49ers puffer jacket that had a surprise: The words “Super Bowl bound” were embroidered within the sleeves. Her work caught the public eye in particular thanks to a puffer coat custom made for Taylor Swift — sporting Kansas City Chiefs’ Travis Kelce’s jersey number, 87 — which the singer wore to a Chiefs game January 13. Taylor Lautner wore a custom Jusczcyk design to a game between the Los Angeles Rams and Detroit Lions on January 14.

Persons: Taylor Swift, Travis Kelce’s, Kristin Juszczyk, Juszczyk, Lachlan Cunningham, Kelley L Cox, Kyle Juszczyk, ’, ”, Kansas City Chiefs ’ Travis, Swift, Brittany Mahomes, Patrick Mahomes, Simone Biles, Jonathan Owens, Taylor Lautner, Nic Antaya, Lautner, “, ” Kyle Juszczyk Organizations: CNN, NFL, USA, San Francisco 49ers, Sportico, Towson University, Baltimore Ravens, Kansas City Chiefs, Chiefs, Green Bay Packers, Detroit Lions, Los Angeles Rams, 49ers, Lions, Super, NBC Sports Bay Area Locations: Rhode Island, Maryland

☆ Online sports betting stocks are primed for a big 2024 as fans ready for the Super Bowl
▼ + stars: | 2024-01-28 | by ( Brian Evans | ) www.cnbc.com time to read: +9 min

3 market share position," said Jeff Stantial, director of gaming and leisure research at Stifel. DraftKings stock tripled in 2023 and has already gained nearly 10% in 2024. 'Buying' market share The remaining market share is up for grabs and fluctuates among the smaller players. Stantial expects ESPN Bet has the edge over BetMGM, but says both sportsbooks remain tightly contested for a larger slice of market share. ESPN Bet has been running promotions that include $150 of free bets and $1,000 deposit match upon signing up, according to JPMorgan analyst Joseph Greff.

Persons: Jeff Stantial, Bank of America's Shaun Kelley, You've, Stantial, Joseph Greff, Greff, Walt Disney, Barstool, FactSet, JPMorgan's Greff, Bet365, Clark Lampen, Lampen Organizations: DraftKings, Penn Entertainment, ESPN Bet, MGM Resorts International, Baltimore Ravens, Kansas City Chiefs, San Francisco 49ers, Detroit Lions, New York Stock Exchange, NCAA, Bank of America's, Euronext Dublin, BetMGM, ESPN Bet's, Professional, Amateur Sports Protection, ESPN BET, ESPN, Walt, Barstool Sports, Sportico, Penn, MGM Locations: U.S, North Carolina, Ireland, WynnBet, BetMGM, PENN, York

☆ The Chiefs-Dolphins game on Peacock was the most-streamed live event in US history
▼ + stars: | 2024-01-15 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +3 min

The “Peacock Exclusive Wild Card” game garnered 23 million total viewers, according to Nielsen. NBC said in a release that the game sets records for the “most-streamed live event in US history” and was also responsible for the most internet usage ever in the US on a single date, consuming 30% of internet traffic during the Saturday night game. That number also includes viewership figures from the local NBC affiliates in Miami and Kansas City and on the NFL+ mobile app, where the game was also shown outside of Peacock. Notably, the ratings for the exclusively streamed game was up 6% over last year’s primetime AFC Wild Card Game that was shown on NBC’s broadcast network. It recorded an average of 27 million viewers overall, which NBC said at the time made it the most-watched Sunday show since the 2023 Super Bowl.

Persons: New York CNN — Peacock, Peacock, ”, Brian Roberts, “, Roger Goodell, Taylor Swift’s, Travis Kelce, Swift, CNN’s Ramishah Maruf Organizations: New, New York CNN, NFL, Kansas City Chiefs, Miami Dolphins, Nielsen, NBC, Kansas City, Comcast, English Premier League soccer, MLB, WWE, “, NBC Sports, Chiefs, Jets Locations: New York, Miami, Peacock

☆ Congressman demands the NFL stop putting playoff games on streaming services like NBC's Peacock: Fans don't deserve 'to be squeezed even further by greedy corporations'
▼ + stars: | 2024-01-12 | by ( Brent D. Griffiths | ) www.businessinsider.com time to read: +5 min

"It is absolutely ridiculous that my constituents, who already pay for NBC, have to pay even more to watch this game," Ryan wrote in a letter to top NFL and NBC officials. I'm demanding the NFL and NBC stop the BS and offer fans the service they already pay for, or we're coming for your antitrust exemption." "Fans already face exorbitant prices to watch every game during the regular season; they don't deserve to be squeezed even further by greedy corporations," Ryan added. The league added that all the remaining playoff games would be available over the air nationwide, as well as on other platforms. NBC Sports reportedly pays the league more than $2 billion a year for its slice of NFL games.

Persons: —, Pat Ryan, Ryan, Roger Goodell, Goodell, cciqwvZDoE —, @RepPatRyanNY, Rick Cordella, Patrick Mahomes, Hill, Alex Riethmiller, Sportico Organizations: Service, New, New York Democrat, NFL, NBC Sports, NBC, Business, Dolphins, Chiefs, Kansas City Chiefs, Super Bowl, Miami Dolphins, Kansas City, ESPN, Sports Business, MLB, NBA, NHL Locations: New York, Kansas City, Kansas, Miami

☆ Knicks sign jersey patch deal with owner James Dolan's Sphere Entertainment
▼ + stars: | 2023-10-24 | by ( Jessica Golden | ) www.cnbc.com time to read: +3 min

The National Basketball Association's New York Knicks are keeping it in the family for their next jersey patch sponsor. Madison Square Garden Sports announced Tuesday that Sphere Entertainment will become the NBA team's official jersey patch partner for the 2023-24 season. Terms of the jersey patch deal were not disclosed. The NBA's jersey patch sponsor program kicked off during the 2017-18 season and has been an important source of revenue for many clubs. Dolan reportedly was shopping around the jersey patch rights for $30 million, according to SBJ.

Persons: James Dolan, David Hopkinson, Micky Arison, Squarespace, Andrew Lustgarten, Dolan, SBJ, Patrick Rishe, Louis, Bob Dorfman Organizations: Association's New York Knicks, Madison, Garden Sports, NBA, Knicks, Boston Celtics, Garden, MSG Sports, Golden State Warriors, Brooklyn Nets, Los Angeles Lakers, Miami Heat, Carnival Cruise, Sports Business, Washington University, Pinnacle Advertising, CNBC Locations: Madison, Las Vegas, St

☆ Travis Kelce could earn millions more thanks to the Taylor Swift effect, as experts say he could double or triple endorsement paydays
▼ + stars: | 2023-09-28 | by ( Madeline Berg | ) www.businessinsider.com time to read: +7 min

After social media posts earlier this month ignited speculation, rumors of a relationship between the Kansas City Chiefs tight end and Taylor Swift have been heating up. AdvertisementAdvertisementKelce's new social media followers, meanwhile, could mean a payoff that lasts longer than a quick fling. As he's moved up the social media ranks — he now has 3.4 million followers, compared with Mahomes' 5.8 million — his earnings could multiply. Sports influencer marketing agency OpenSponsorship anticipates his rates for social media endorsements could increase "3-5x," OpenSponsorship CEO Ishveen Jolly told Insider over email. Swift, by comparison, has 272 million followers on Instagram, and it's likely many of them have different interests frp, Kelce's typical fans.

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