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In a decision on August 27, the US Third Circuit Court of Appeals found that, in 2021, TikTok — via its "For You Page" algorithm — recommended a video promoting a "blackout challenge" to 10-year-old Nylah Anderson. The company had argued in court that it was immune from prosecution due to Section 230 of the Communications Decency Act. AdvertisementBut the Third Circuit ruling could change that. French and other supporters of the Third Circuit ruling argue that TikTok's liability protections should end where its algorithmic suggestions begin. If they do, their ruling could have even broader consequences than the Third Circuit ruling.
Persons: , Nylah Anderson, Paul Matey, TikTok, Nylah, asphyxiate, We'd, David French, Betsy Rosenblatt, Rosenblatt, Clarence Thomas, Neil Gorsuch, SCOTUS, Amy Coney Barrett Organizations: Service, US, Appeals, TikTok, Business, Communications, Circuit, New York Times, Third Circuit, Spangenberg, for Law, Technology, Arts, Moody
Brand podcasts can bring in new customers and nurture relationships with existing partners. They give technical advice on cost, production, and careful considerations for your launch strategy before starting a brand podcast. Insider spoke with five small-business owners to learn how they ran successful brand podcasts while prioritizing their actual businesses. Olivia Dreizen Howell, a cofounder of Fresh Starts Registry and the brand podcast "A Fresh Story," swears by the free Spotify for Podcasters editing tools. Leverage your network for launchIt's easy to lose momentum if you launch a brand podcast and don't quickly see some traction.
Insider talked to small business owners who say brand podcasting has helped them build trust and credibility with customers. The channel is a cost-friendly way to connect with prospective customers, as well as other industry leaders. Podcasts can help you scale your businessMany small-business owners see podcasts as an important way to acquire loyal customers. Courtesy of Tania BhattacharyyaBhattacharyya added that she uses her podcast episodes to help guide prospective customers through the sales process. Bhattacharyya had a podcast episode on the subject that she was able to send her.
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