As a stylist for regular people, I get lots of clients who are caught in a trap created by the fashion industry. The "regular" people — those who aren't wealthy or famous — try so hard to understand the rules of what's stylish, usually set by celebrities and fashion houses. Conveniently for our capitalist society, this also keeps people constantly purchasing new clothes to try to get closer to the arbitrary idea of fashion. It boils down to a simple question: do you like it, or do you not? If you wear clothes that aren't affirming of who you are, it's like opening your mouth to speak but hearing the wrong voice come out.

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Persons: —, Sophie Strauss, We're, we're Organizations: Service, Business