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“There’s no such thing as a set forecast right now,” said Sophie Kelly, senior vice president of whiskies at Diageo North America, speaking at the same event. The firm, a unit of Interpublic Group of Cos.’ Mediabrands, cut its growth forecast for next year to 4.8% from an earlier prediction of 5.8% in June. Organic revenue growth is a metric that removes the effects of currency fluctuations, acquisitions and disposals. Airbnb Inc. slashed its advertising spending and invested in brand marketing, lessening its reliance on search-engine marketing. “We knew that people are changing their behavior,” said William White, Walmart’s chief marketing officer.
How CMOs Are Marketing Through a Turbulent Economy
  + stars: | 2022-11-16 | by ( Megan Graham | Katie Deighton | ) www.wsj.com   time to read: +4 min
CVS Health Corp. has not pulled back on marketing so far, according to its chief marketing officer, Norman de Greve. Newsletter Sign-up WSJ | CMO Today CMO Today delivers the most important news of the day for media and marketing professionals. The Twitter conundrumExecutives also spoke about how they have been approaching Twitter as a marketing platform in the days since Elon Musk took ownership and some marketers began to flee. The company hasn’t been marketing on Twitter in the last quarter but will continue to evaluate it, she said. CVS’s Mr. de Greve similarly said the platform was not a significant marketing tool for the company even before Mr. Musk’s takeover.
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