David Paton's 1974 song "Magic" has been repurposed as the theme for Novo Nordisk's Ozempic campaign. Paton, his late bandmate's estate, and Sony Publishing have all profited from this, with Paton likely earning seven figures. This illustrates the ongoing high investment in artists' back catalogs, fueled by streaming growth and commercial usage. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . And now a new version of "Magic" has become the theme song for Novo Nordisk's Ozempic rollout in the US, which is blanketing TV and the internet with this earworm:

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Persons: David Paton's, Paton, —, David Paton Organizations: Nordisk's Ozempic, Sony Publishing, Service, Novo Nordisk's