The logo of Amazon is seen on the door of an Amazon Books retail store in New York City, U.S., February 14, 2019.
REUTERS/Brendan McDermid/File Photo Acquire Licensing RightsNov 13 (Reuters) - Amazon (AMZN.O) has reached a deal with Snap (SNAP.N) that will let people buy its products directly from ads on the Snapchat app, the Information reported on Monday, a week after the ecommerce giant struck a similar partnership with Facebook-owner Meta Platforms (META.O).
The Snapchat advertisement deal, currently being rolled out to customers in the U.S., will allow users to buy products from Amazon.com without leaving the social media app, the Information added.
It would also show them real-time pricing, Prime eligibility and delivery estimates, the report said, citing an Amazon spokesperson.
Reporting by Devika Nair in Bengaluru; Editing by Sonia Cheema and Nivedita BhattacharjeeOur Standards: The Thomson Reuters Trust Principles.
Persons:
Brendan McDermid, Devika Nair, Sonia Cheema
Organizations:
Amazon, REUTERS, Facebook, Meta, Reuters, Thomson
Locations:
New York City, U.S, Bengaluru