[1/2] Mascots dressed as characters from the mobile video game "Candy Crush Saga" pose outside the New York Stock Exchange ahead of the IPO of Mobile game maker King Digital Entertainment Plc March 26, 2014.
REUTERS/Brendan McDermid/File Photo Acquire Licensing RightsLONDON, Sept 27 (Reuters) - Candy Crush Saga, the matching game played by millions on their commute, has reached $20 billion in revenue since its 2012 launch, maker King said, adding that it would soon release levels up to 15,000 for the most dedicated players.
King President Tjodolf Sommestad said Candy Crush Saga and its other titles like Farm Heroes Saga showed that mobile games could have enduring appeal.
Todd Green, Candy Crush general manager, said the game was constantly updated to make it more satisfying, from optimising the tiny bounce when candies land in the grid to adding new levels, including the 15,000 milestone.
"Candy Crush took us a few months to build but we added 10 years of development after that."
Persons:
Brendan McDermid, King, Tjodolf Sommestad, Candy, Sommestad, Todd Green, Candy Crush, Crush, Paul Sandle, Bill Berkrot
Organizations:
New York Stock Exchange, Mobile, King Digital Entertainment, REUTERS, Facebook, Activision Blizzard, Microsoft, Thomson
Locations:
U.S