The @sosweetshopuk account had 800,000 followers by March 2022, when Robinson began using TikTok Shop, the platform's shopping feature that allows in-app purchases. He soon established a relationship with the TikTok Shop team, who have been helping him navigate the platform and boost sales. Robinson says the lifetime sales of SoSweet products on TikTok Shop are over $2.5 million (£2 million). On the right, a screenshot of what SoSweet's TikTok Shop page looks like. Maryam Malik/SoSweet/TikTokTo spread the firsthand knowledge he's gained, Robinson recently started his own TikTok Shop Partner agency, to consult for small businesses on how to get started on TikTok Shop and how to use it for sales.

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Persons: George Robinson, SoSweet, Robinson, Gavin, Stacey, George Robinson Virality, TikTok, Sellers, —, Maryam Malik, he's Organizations: Facebook, Bloomberg, SoSweet, Merchants Locations: Devon, England, Newquay , Cornwall, TikTok