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Instagram is the most used app among US teens, a new Piper Sandler survey found. The analysts found that 87% of teens said they used Instagram at least once a month. AdvertisementTikTok was the second most used social app, with 79% saying they used it monthly compared to 74% a year ago. Snapchat came in third at 71% monthly usage, a decline from fall 2023 when 74% said they used the app monthly. Pinterest (41%), Twitter (30%), and Facebook (30%) rounded out the bottom in terms of monthly usage this fall.
Persons: Instagram, Piper Sandler, TikTok, Snapchat, , Adam Mosseri, Harry Stebbing's 20VC, Piper Sandler's, Meta Organizations: Service, Piper, Twitter, Facebook, Meta, DMs, Snapchat, Big Tech
Instagram is the most used app among US teens, a new Piper Sandler survey found. The analysts found that 87% of teens said they used Instagram at least once a month. AdvertisementTikTok was the second most used social app, with 79% saying they used it monthly compared to 74% a year ago. Pinterest (41%), Twitter (30%), and Facebook (30%) rounded out the bottom in terms of monthly usage this fall. Related storiesBut while Instagram may have won the usage contest among US teens, TikTok was the most liked.
Persons: Instagram, Piper Sandler, TikTok, Snapchat, , Adam Mosseri, Harry Stebbing's 20VC, Piper Sandler's, Meta Organizations: Service, Piper, Twitter, Facebook, Meta, DMs, Snapchat, Big Tech
Read previewIt could be the end of an era for publishers on Snapchat. A fourth said any time publishers get mixed up with creators, it's bad for publishers, adding that their Snapchat revenue was already in decline so the platform had become less of a focus. A few years later, as user-generated content became dominant on social apps like TikTok, the company shifted focus to individual content creators. Advertisement"The way they're structured now is less built to over cater to traditional publishers," a fifth Snap publisher exec said. ESPN on Snapchat Discover SnapchatSome publishers have shifted resources away from Snapchat during a challenging period for the media business as a whole.
Persons: , Snapchat Snapchat, it's, Evan Spiegel, Presley Ann, Getty, Snap's, Spiegel, Digiday, influencers, Ben Reininga, Sophie Crowther, There's, Ben Jeffries Organizations: Service, Big Tech, Business, Publishers, Meta, Google, ESPN, The Daily Mail, CNN, Snapchat, Harvard University, Dollar Locations: Snapchat
But the news wasn't greeted warmly in some corners of media, as it raised concerns that Snapchat might become the latest in a line of Big Tech platforms to deprioritize traditional media publishers in favor of creators. A fourth said any time publishers get mixed up with creators, it's bad for publishers, adding that their Snapchat revenue was already in decline so the platform had become less of a focus. A few years later, as user-generated content became dominant on social apps like TikTok, the company shifted focus to individual content creators. Advertisement"The way they're structured now is less built to over cater to traditional publishers," a fifth Snap publisher exec said. ESPN on Snapchat Discover SnapchatSome publishers have shifted resources away from Snapchat during a challenging period for the media business as a whole.
Persons: , Snapchat Snapchat, it's, Evan Spiegel, Presley Ann, Getty, Snap's, Spiegel, Digiday, influencers, Ben Reininga, Sophie Crowther, There's, Ben Jeffries Organizations: Service, Big Tech, Business, Publishers, Meta, Google, ESPN, The Daily Mail, CNN, Snapchat, Harvard University, Dollar Locations: Snapchat
download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Snapchat creators can now add user replies as stickers. "Creators go deeper on Snapchat, I think because the money's there," referencing how some influencers have made tens of thousands of dollars directly through the platform . AdvertisementNow, creators in this program can choose what engagement and demographic data they share with companies they want to work with. "I always tell creators that with Snap, you can be a big fish in a small pond."
Persons: , Brooke Berry, Alix Earle, Berry, Brooke Monk, Snap Berry, they're Organizations: Service, Business, YouTube, School
download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. The app also has a reward program for those who create short viral videos that are featured in the "Spotlight" section of the app, which the Furrha family also takes advantage of. AdvertisementThe Furrhas post at least 100 times a day on the main account, which increases to more than 200 when they share cooking videos. With their earnings increasing, the Furrha family has now ventured into real estate, buying and developing condos near the University of Michigan. Others, like Samah, are setting aside the money for the younger children to have when they grow up.
Persons: , Samah, we've, Salem, Sammy Furrha, Sammy, who's Organizations: Service, Business, BI, Snap's Talent, University of Michigan Locations: Michigan, Salem
A survey of over 2,000 content creators conducted by the influencer marketing agency NeoReach last year found that 48% of creators earned less than $15,000 a year. Since the money that influencers make sometimes isn't enough to sustain their lifestyles, they balance content creation with other jobs. AdvertisementThe typical US-based influencer is likely to be making less than six figures and creating content part-time, according to research, surveys, and influencer interviews. Most of these creators have smaller audiences, according to former influencer marketer Emmy Petit, who is now a full-time influencer. "The idea of full-time content creation is often more glamorous than reality," Mitchie Nguyen, a content creator based in New York, previously told BI .
Persons: , NeoReach, Colin Rocker, IZEA, influencers, Jessica Ufuoma, Johnson, Jasmine Enberg, Emarketer, Anushka, Petit, Nadya Okamoto, MrBeast, Mitchie Nguyen, Enberg, TikTok Organizations: Service, YouTube, Business, Deloitte, Johnson, Influencer League Locations: Hong Kong, New York
Last month, the company rolled out a new temporary "Spring Bonus," which he said was called Spring Bonus and not the "permanent bonus program" because he wanted to set expectations. For Instagram's bonus program to be successful, it would need to meet three criteria, according to Mosseri:It's a sustainable model, and Meta is not "burning cash." 'The thing I'm most excited about is subscriptions'The bonus program wasn't the only feature top of mind for Mosseri. Advertisement"The thing I'm most excited about is subscriptions," Mosseri said. And while it isn't useful for every creator, Instagram recently announced that there are now 2 million active subscriptions to creators on the app.
Persons: , Adam Mosseri, Mosseri, — Haley Kalil, Hassan Khadair —, Instagram, she's, Kalil, I'm, TikTok, Snapchat, We're, That's, it's, YouTube's Organizations: Service, Meta's, YouTube, Business, Meta Locations: York
People have wanted to reconnect with deceased loved ones for centuries, whether they’ve visited mediums and spiritualists or leaned on services that preserve their memory. In September 2023, it introduced ChatGPT voice, where users can ask the chatbot prompts without typing. HereAfter AI, founded in 2019, allows users to create avatars of deceased loved ones. “Remembering is very important; it reflects the human condition and importance of deceased loved ones.”But she noted the relationship we have with our closest loved ones is built on authenticity. Creating an AI version of that person could for many “feel like a violation of that.”Bill Abney said he feels uneasy about communicating with his late fiancée through AI platforms.
Persons: Ana Schultz, Kyle, , Schultz, , Schutz, they’ve, ” Ana Schultz, ElevenLabs, Joe Biden, Biden, ChatGPT, OpenAI, Danielle Jacobson, she’s, Phil, Cole, ” Jacobson, “ Cole, Replika, Rohit Prasad, Val Kilmer, It’s, Mary, Frances O’Connor, , ’ ”, Bill Abney, Kari, ” Abney, “ I’m, Jodi Spiegel, Sims Organizations: CNN, Davidson College, Tech, Alexa, MARS, Amazon, University of Arizona Locations: Rock Falls , Illinois, Alabama, Johannesburg, South Africa, , San Francisco, Newfoundland, Canada
During the Snap-owned app's pitch to brands at its NewFronts presentation on Wednesday in New York, the company emphasized the value of real-world experiences, or IRL, over social-media scrolling. Sharing became contrived, and social media as a whole began feeling like an inauthentic version of our lives rather than a source of genuine connection." It's plastered ads on competitive social media platforms and billboards with its "Less Social Media. Related storiesSnapchat executives mentioned AI just once during the NewFronts presentation, saying the company had used AI models to build augmented-reality lenses. Snap is not the only social platform addressing lonelinessSnapchat's war against social media taps into a broader trend.
Persons: , Colleen DeCourcy, Cipriani, DeCourcy, TikTok, Dan Whateley, NewFront, Meta's, Mervana Parekh, Snapchat, Patrick Harris, Piper Sandler Organizations: Service, Facebook, Meta, Business, NFL, NBA, NBC, Entertainment, Media, Snap's, Acrew, Big Tech Locations: New York, Manhattan, Americas
Snapchat's owner Snap is hiring in the US and pays five or six figures for many jobs. Business Insider analyzed public data to get a sense of how much Snap pays its employees in the US. Snap has offered salaries from about $45,000 to over $1.95 million for various roles. Related storyWith dozens of openings in the US, Business Insider updated its analysis of how much Snap pays employees in the country for certain jobs. According to the data, Snap offered certain US staffers between October 2021 and December 2023 annual salaries ranging from $45,282 to $1.95 million for various roles.
Persons: Organizations: Business, Service, US Department of Labor's, Foreign Labor
In this videoShare Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailBradley Tusk explains how Snapchat's new friend-ranking feature impacts teen anxietyBradley Tusk, Tusk Ventures CEO, joins 'Squawk Box' to discuss Snapchat's new friend-ranking feature, the impact on teen anxiety, whether social media companies can be regulated, and more.
Persons: Bradley Tusk Organizations: Tusk Ventures
An analytics app Meta acquired a decade ago turned into a major source of inspiration for product and business decisions, including its work to "clone" Snapchat. Rosen is Meta's chief information security officer, while Tiger was vice president of engineering until he left Meta in 2022. For several years, Onavo was key to how Meta decided to acquire, launch, and change its products, according to over a dozen court documents unsealed last week in an ongoing lawsuit. After the acquisition, Facebook found through Onavo's data on messaging apps that Snapchat was a top five mobile app and WhatsApp had begun to outpace Facebook Messenger. The company was hailed for its tech that compressed data on mobile phones, allowing apps to run in the background without eating up user data.
Persons: Guy Rosen, Roi Tiger, Rosen, Tiger, Onavo, Meta, Mark Zuckerberg, Sheryl Sandberg, Mike Schroepfer, Chris Cox, Javier Olivan, Sandberg, Olivan, Cox, Facebook's, Colin Stretch, WhatsApp, Zuckerberg, Instagram, Snapchat, Stretch, Kali Hays Organizations: Meta, Facebook, Business, Onavo, YouTube, Olivan, TechCrunch Locations: Onavo, Davos, khays@insider.com
A Meta lawsuit revealed 2016 emails Mark Zuckerberg sent to his employees. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementAccording to newly unsealed emails in a lawsuit against Meta, Mark Zuckerberg directed Facebook employees to track encrypted user analytics from Snapchat, a competitor. No niceties," Dr. Ronald Riggio, a professor of leadership and organizational psychology at Claremont McKenna College, told Business Insider.
Persons: Mark Zuckerberg, , Zuckerberg, Dr, Ronald Riggio, Annie Wright, Wright, curt, Riggio, Zuckerberg's Organizations: Service, Meta, Claremont McKenna College, Boeing
Newly unsealed emails reveal that when Meta was still called Facebook, CEO Mark Zuckerberg ordered his executives to find a way to learn how people were using competing apps like Snapchat, even if the information was encrypted. Advertisement"Given how quickly they're growing, it seems important to figure out a new way to get reliable analytics about them," Zuckerberg wrote of Snapchat in the email. The app "doesn't (can't) decrypt data," a Facebook employee noted in an email to Zuckerberg included in a court document. While the existence of Onavo's work to track rival app usage has been reported, details of Meta's actions, the executives involved, and the surrounding communications were unreported. AdvertisementAdvertisers suing Meta said the company failed for years to disclose its use of Onavo technology to intercept rivals' analytics traffic.
Persons: Meta, Mark Zuckerberg, Zuckerberg, Javier Olivan, Snapchat, Olivan, Guy Rosen, Rosen, , Mike Schroepfer, Kali Hays Organizations: Service, Facebook, Business, Meta, Wall Street, YouTube, SSL, TechCrunch Locations: California, Onavo, khays@insider.com
Snap slashes 10% of its workforce
  + stars: | 2024-02-05 | by ( Paul Squire | Camilo Fonseca | ) www.businessinsider.com   time to read: +1 min
Snap announced another round of layoffs on Monday, the latest for Snapchat's parent company. The company said in a regulatory filing that it would cut 10% of its workforce. Two workers at the social media company previously told Business Insider's Kali Hays that several dozen Snap staffers were let go on Friday and more cuts were expected. Meanwhile, BI previously reported the company has struggled to deal with shifts in the digital ad market and fierce competition from TikTok and Meta. It's the latest company to make cuts in what's been a brutal start to 2024 for tech workers.
Persons: Derek Andersen, Kali Hays Organizations: Apple's Locations: what's
US lawmakers grilled CEOs from tech giants on their platform's online safety practices. Senators appeared to be bullish on whether the tech CEOs support their proposed laws. AdvertisementUS lawmakers grilled tech CEOs about their companies' online safety practices during this week's Senate Judiciary Committee hearing on online child sexual exploitation. During the hearing, which kicked off on Wednesday, US lawmakers were seen interrogating CEOs at tech giants like Meta, TikTok, and X on how they run their platforms and keep them safe. Advertisement"I hope you hear what is being offered to you and are prepared to step up and do better," Butler told the Meta CEO.
Persons: , Sen, Lindsey Graham, there's, Graham, X's Linda Yaccarino, Snapchat's Evan Spiegel, , Ted Cruz, Mark Zuckerberg, Zuckerberg, Cruz, – Zuckerberg, Shou Zi Chew, ByteDance, Chew, Cruz didn't, Tom Cotton, Richard Blumenthal, Blumenthal, California Sen, Laphonza Butler, Meta, Butler Organizations: Service, Meta, Chinese Communist Party Locations: China, Connecticut, California
He then checks Snap, checks his email, and drinks a double espresso, Snap told Business Insider. Snap told BI that he still uses it. Lately, however, he has been spending more time with the monetization team, Snap told BI, as the company focuses on increasing revenue. Before he leaves work, Spiegel tries to check in with the monetization, engineering, and product teams on their progress, Snap told BI. Although he already has his commercial helicopter license, he's currently completing his fixed-wing (airplane) commercial license, Snap told BI.
Persons: , Evan Spiegel, Spiegel, Miranda Kerr's, Evan Time, he's, Entrepreneur's, — Kerr, Kerr, Orlando Bloom, Snap's monetization, Snapchat's, Joe Scarnici, Stringer, Getty, that's, Miranda Kerr, Stefanie Keenan, Inc Spiegel, Harry Potter, Tesla Organizations: Service, Business, Forbes, New, Wall Street, Financial Times, Inc Locations: unwind, West Coast, California
Read previewSnap's invite-only creator program was a buzzy topic of conversation last year in the influencer industry. The program, known as Snap Stars, gained initial popularity for its lucrative paydays based on its stories ad-revenue-sharing model. But these payouts aren't the only way Snap Stars can make money. For instance, online travel agency Priceline was among the first brands to work with Snapchat creators through the Snap Star Collab Studio program early last year. The Snap Star Collab Studio program is similar to TikTok's creator marketplace where brands can pitch creators directly.
Persons: , Priceline, influencer Mia Finney, she's, Finney, Chantel Jeffries, Jeffries, Katie Feeney, Katie Austin, Kohl's Organizations: Service, Business, UCLA, US Navy, L'Oreal, NYX, Penn State, Comcast, Kohl's Locations: Los Angeles, Austin
Today, Girma is TikTok's Black creator community development manager, leading # BlackTikTok , a virtual space on the social-media platform that amplifies the voices and content of Black creators. To address this, platforms from Meta to TikTok have introduced various programs over the years that intentionally center nonwhite communities. BI spoke with executives at TikTok and Snapchat who lead the initiatives short-form content creators say have been the most helpful to them. These programs offer tailored knowledge, connections, and funding for diverse creators like Gabrielle Cerberville, who has 1.1 million followers on TikTok . "Discrimination is baked into TikTok's algorithm because it centers on whiteness, so programs like CasaTikTok help normalize content by creators of color," Cerberville said.
Persons: Alexzi Girma, Girma, she's, execs, they've, Jessica Ufuoma, who's, Janice Gassam Asare, Snapchat, Gabrielle Cerberville, Kayla Zapata Fory, Fory, Varshini Shah, Francis Roberts, Roberts, Shah, that's, I've, AJ, Brooke Berry, Cerberville, Colin Rocker, Gen Z, BlackTikTok, He's, you'll Organizations: Business, Influencer Locations: Meta, CasaTikTok
AJ and Grey asked to be referred to by their first names to protect their privacy. The couple have been creating content for Snapchat since September 2021, when their manager set up a meeting with the platform's head of creator development, Brooke Berry. The Snapchat executive verified AJ and Grey as Snap Stars, a designation for public figures and top creators, and encouraged them to start posting immediately. Leaving brand partnerships behind to play around on Snap paid offBefore AJ and Grey began posting on Snapchat, they weren't earning much from content creation. The couple has been together for eight years and has built a dedicated audience who look to them for inspiration.
Persons: AJ, Grey, who's, Snapchat, Brooke Berry, Snapchat AJ Organizations: New York's, AJ, Snapchat Locations: New York, Snapchat
Microsoft — Shares jumped more than 3% after the maker of Windows software and Xbox video games reported fiscal first-quarter results that topped analysts' estimates. Meanwhile, analysts had forecast EPS of $2.65 on $54.50 billion in revenue, according to LSEG, formerly known as Refinitiv. Alphabet — The Google and YouTube parent fell 5% despite beating analysts' estimates on both top and bottom lines in the third quarter. Stride reported 11 cents in earnings per share, while analysts had estimated a loss of 37 cents per share, according to FactSet. Revenue also topped estimates, coming in at $480.2 million, compared to analysts' estimates of $425.2 million.
Persons: LSEG, Evan Spiegel, Stride Organizations: Microsoft —, Microsoft, Google, YouTube, StreetAccount, Visa, Texas, Revenue, Education Locations: Israel, FactSet
Whispers about Snap's invite-only creator program have swept the industry in recent months. Creators want to know how to be accepted into the program and gain access to Snap's lucrative payouts. Berry spoke about Snapchat's invite-only Snap Stars monetization program, sharing tips on getting accepted and details about how the program works. The Snap Stars program pays creators based on an ad-sharing model. And Berry highlighted important steps creators should take once accepted to maintain their engagement and growth on Snap.
Persons: Nuseir Yassin, Samir Chaudry, Brooke Berry, Eric Wei, Berry, David Dobrik, Hannah Stocking, Fortune Organizations: Nas, Facebook, Nas Company, YouTube, Karat Locations: Los Angeles
The Information Commissioner's Office (ICO) said if the U.S. company fails to adequately address the regulator's concerns, "My AI", launched in April, could be banned in the UK. "The provisional findings of our investigation suggest a worrying failure by Snap to adequately identify and assess the privacy risks to children and other users before launching 'My AI'", Information Commissioner John Edwards said. "My AI went through a robust legal and privacy review process before being made publicly available," a Snap spokesperson said. The ICO is investigating how "My AI" processes the personal data of Snapchat's roughly 21 million UK users, including children aged 13-17. Social media platforms, including Snapchat, require users to be 13 or over, but have had mixed success in keeping children off their platforms.
Persons: Lucas Jackson, John Edwards, OpenAI's ChatGPT, Snapchat, Farouq Suleiman, Sachin Ravikumar, William James, Sarah Young, Louise Heavens Organizations: Inc, New York Stock Exchange, REUTERS, Commissioner's, ICO, Reuters, Thomson Locations: New York City , New York, U.S
Meta is hoping to gain more Gen Z customers with new AI chatbots. The bots are based on outdated characters that aren't as resonant with a Gen Z audience. Aside from the awkward summation of Gen Z humor, Bender might be a touch behind what kids are watching today. AdvertisementAdvertisementMeta's attempt at being Gen Z's 'North Star'Meta also misses the mark on what Gen Z humor is — often absurdist, incredibly fast-moving, "anti-humor." AdvertisementAdvertisementThis doesn't mean, however, that Gen Z is fully onboard with AI bots.
Persons: Gen, Meta, Bob, Bender, it's, , Z's, millennials, ChatGPT, Alvin, Mark Zuckerberg, Snapchat Organizations: Service, Meta Connect, Street Journal, Meta, Facebook Locations: Wall, Silicon, TikTok
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