McDonald's has upgraded its burgers — but it's unclear if its sales will get the same boost.
Still, McDonald's U.S. traffic dipped in the third quarter as low-income diners cut back their visits.
When the company announces its fourth-quarter results Monday morning, analysts are expecting U.S. same-store sales growth of just 4.4%, according to StreetAccount estimates.
Enter McDonald's "Best Burger" initiative: small tweaks to the chain's burgers that create a noticeably more flavorful product.
The cooked patties are kept hotter, so the overall burger is still warm by the time it reaches the customer.
Persons:
McDonald's, Mason Smoot
Organizations:
McDonald's
Locations:
McDonald's U.S