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☆ New data reveals the top ways influencers get brand deals, how long they last, and how many are needed to make a living
  + stars: | 2024-04-24 | by ( Marta Biino | Sydney Bradley | ) www.businessinsider.com   time to read: +4 min
Read previewInfluencers secure brand deals in many ways — some go right to the DMs of brands or even use Slack, while others rely heavily on talent managers or agents. AdvertisementNearly 55% of respondents listed social-media marketplaces as one of the three primary sources they use to secure brand deals. The data, however, does not account for the types of brand deals creators would require. For instance, some brand deals could be multi-channel sponsorships, while others could be affiliate links — which can vary in pay. Most creators said their partnerships with brands last a monthAbout 31% of creators reported that their brand deals typically last one month.
Persons: —, Qianna Smith Bruneteau, We're, Smith Bruneteau, that's Organizations: Service, American Influencer Council, Business, AIC, influencer, LinkedIn
☆ Why Instagram's 'Creator Marketplace' has left many influencers twiddling their thumbs instead of scoring brand deals
  + stars: | 2023-04-03 | by ( Sydney Bradley | Marta Biino | ) www.businessinsider.com   time to read: +9 min
"I was so excited when the creator marketplace was rolled out," content creator Melanie Demi told Insider. "Over the last couple of months, I feel like the creator marketplace has died down a little bit," Demi said. "Even on the TikTok creator marketplace, it's the same," said Joseph Arujo, who has access to the feature on both platforms. On TikTok's marketplace, creators can add their starting rates for brand deals or negotiate terms. TikTok's creator marketplace, for example, brought on "alpha partners" in 2021 such as Influential, Whalar, and Captiv8.
☆ Black TikTokers say having millions of followers sometimes isn't enough to make a living. 3 creators describe how they're supporting their content ambitions with side gigs at restaurants, universities
  + stars: | 2023-02-16 | by ( Shriya Bhattacharya | ) www.businessinsider.com   time to read: +2 min
Some Black creators don't think they're being paid their worth by brands. However, there are still some TikTokers with millions of followers who don't earn enough money through content creation alone to support themselves. "Followers don't always translate to dollars, especially for people who look like me," he said. "Black male creators need blue-chip brand partners to advocate for them to further their access and upward mobility." Three Black TikTokers, including Lee Jr., share why they haven't been able to successfully monetize their content and how they're supplementing their income.
☆ Creator economy insiders share the 5 trends that could change the industry in 2023, from a flood of Gen X and millennial creators to a startup reckoning
  + stars: | 2022-12-21 | by ( Amanda Perelli | Sydney Bradley | Marta Biino | ) www.businessinsider.com   time to read: +10 min
Insider asked creator economy industry professionals to share their predictions for 2023. We spoke with investors, influencer marketers, and industry experts, who shared their best predictions for the creator economy in 2023. Live shopping could finally have its moment in the USIndustry insiders may have been premature in declaring 2022 the year of social and live shopping. Some creator economy startups might close their doorsThis past year, layoffs have been rampant in the creator economy, as companies like Patreon and Jellysmack reacted to the economic slowdown by letting employees go. "Venture capitalists think this isn't the time to be betting on the creator economy, so the next nine months will be really tough."
☆ Reselling brand gifts can be easy money influencers, but it comes with big risks
  + stars: | 2022-12-14 | by ( Marta Biino | ) www.businessinsider.com   time to read: +6 min
But other influencers, when they find themselves flooded with gifted products, turn to reselling them online. One particular brand Campbell worked with in the past would even vet influencers by checking if they were reselling gifted products on third-party websites before partnering with them. Brands and audiences may lose trust in influencers who resellFor many brands, seeing an influencer reselling a gifted product is a definite red flag. Influencers who consider reselling gifted products should also be careful about their taxes, said Qianna Smith Bruneteau, founder of the American Influencer Council. Reselling is most common in niches like fashionThe practice of reselling gifted products on second-hand websites like Depop or Poshmark is most common in the fashion space, industry insiders say.
☆ Brand gifting to influencers has gotten 'excessive and gluttonous.' But reselling products is a big risk for creators.
  + stars: | 2022-12-11 | by ( Marta Biino | ) www.businessinsider.com   time to read: +6 min
But other influencers, when they find themselves flooded with gifted products, turn to reselling them online. One particular brand Campbell worked with in the past would even vet influencers by checking if they were reselling gifted products on third-party websites before partnering with them. Brands and audiences may lose trust in influencers who resellFor many brands, seeing an influencer reselling a gifted product is a definite red flag. Influencers who consider reselling gifted products should also be careful about their taxes, said Qianna Smith Bruneteau, founder of the American Influencer Council. Reselling is most common in niches like fashionThe practice of reselling gifted products on second-hand websites like Depop or Poshmark is most common in the fashion space, industry insiders say.
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