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Vizio would no doubt love to reclaim its spot, but the brand's new Quantum Pro 4K QLED TV (VQP65C-84) won't get it there. The Quantum Pro has its advantages, including impressive off-axis viewing and competitive gaming and motion response via its 120Hz panel. Vizio 65-inch Quantum Pro QLED 4K TV Vizio's Quantum Pro is a solid midrange 4K QLED TV with impressive viewing angles for its class. Ryan Waniata/Business InsiderMoving the Quantum Pro from the box to your TV console is relatively simple. Ryan Waniata/Business InsiderGaming with the Quantum Pro is mostly a good time, especially for brighter titles like "God of War: Ragnarok."

Persons: Vizio, Hisense, it's, Ryan Waniata, U7K, Harry Potter, there's, that's, There's, isn't Organizations: Business, Google, Quantum, Shop, Walmart, Dolby, Samsung, Sony, SmartCast, Alexa

☆ Retailers turn to an unlikely source to boost profits. Walmart shows how powerful this lever could be
▼ + stars: | 2024-03-05 | by ( Alex Harring | ) www.cnbc.com time to read: +9 min

There are three main routes through which retailers like Walmart benefit from advertising, Tarlowe said. The focus in retail advertising once transitioned from in-store to retailer websites with the e-commerce boom, Gutman said. Walmart: The pack leader With the deal, Walmart appears ahead of the retail pack, Gutman said. Connected TV is also just one part of a broader tide-change that's bolstering optimism on the stock, analysts told CNBC Pro. Other retail ideas Beyond Walmart, analysts said retailers need size and scale to perform well within off-site advertising.

Persons: Jefferies, Corey Tarlowe, Tarlowe, Morgan Stanley, Matt, Simeon Gutman, Gutman, it's, Roku, FactSet, Warren Buffett, Franklin Templeton, Dan Niles Organizations: Walmart, Intelligence, Retailers, Albertsons, CNBC, P Retail, Costco, Target, FactSet, TGT, Nvidia, & & , & & () Locations: Arkansas, Vizio

☆ Four reasons Walmart wants to buy smart TV maker Vizio
▼ + stars: | 2024-02-27 | by ( Melissa Repko | In Melissa-Repko | ) www.cnbc.com time to read: +6 min

The retail giant announced last week that it plans to buy smart TV maker Vizio in a $2.3 billion deal. Here's a closer look at the major reasons Walmart wants to buy Vizio . Walmart can capitalize on Vizio's reachWhen shoppers think of Vizio, they likely envision store aisles filled with giant TVs. Walmart's in-house TV brand, Onn, currently has a licensing deal with smart TV competitor Roku . Plus, Walmart sees how much money its competitor, Amazon , makes from advertising — and wants to run the same play.

Persons: Joe Raedle, It's, Corey Tarlowe, Dan Day, Jefferies, Tarlowe, SmartCast, Kirby Grines, Vizio, Grines, Michael Morton, you've, That's, Morton Organizations: Walmart, Getty, Jefferies, Netflix, Hulu, Amazon, Riley Securities, Roku Locations: Hallandale Beach , Florida, Irvine , California, MoffettNathanson

Berenberg increased its price target on Eli Lilly on the back of expected strong sales of its weight loss drug, Zepbound. The firm kept its $21 price target, saying shares are "ready to inflect" with hardware cost deflation and investment tax credit boosting growth. Danely's $820 price target on the buy-rated blockbuster chipmaker suggests 3.6% potential upside for shares since Monday's close. — Pia Singh 5:38 a.m.: Berenberg hikes Eli Lilly price target Eli Lilly has been on a tear this year, and Berenberg expects even more gains from here. Analyst Kerry Holford reiterated his buy rating on the stock and raised his price target to $850 from $680.

Persons: Berenberg, Eli Lilly, John Hodulik, Hodulik, — Pia Singh, Wells, Steven Cahall, Cahall, ROKU, Fred Imbert, BofA Evercore, James West, Christopher Danely, Danely, Goldman Sachs, Edward Jones, James Shanahan, Goldman, Marcus, Apiro Dounls, Sunoco, Kerry Holford, Holford, Zepbound Organizations: CNBC, pharma, Nvidia, Citi, Sunoco, NuStar Energy, Netflix, UBS, Vizio, CTV, ISI, BofA, BofA Evercore ISI, Bank of America, Micron Technology, NuStar, SUN Locations: Wells, Sunrun, Monday's

☆ The next phase of the war between Walmart and Amazon will be fought on your TV
▼ + stars: | 2024-02-25 | by ( Katherine Tangalakis-Lippert | ) www.businessinsider.com time to read: +5 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Representatives for Walmart and Amazon did not respond to requests for comment from Business Insider. Walmart currently sells ad space to suppliers on its internal site and app and conducts ad campaigns through promoted posts on external social media sites. Advertisement"Walmart's consumer reach could propel Vizio's ad business to eventually rival Samsung and Roku. In Q4, which included the holiday shopping season for both companies, Walmart reported $173.4 billion in revenue, compared to Amazon's reported $169.96 billion.

Persons: —, Forbes, David Zapletal, Kenneth Suh, AdWeek, Ross Benes, Doug Herrington, Fortune, Seth Dallaire Organizations: Service, Amazon, Business, Walmart, Hulu, Walmart Connect, Samsung, CTV, Insider Intelligence, Amazon's

☆ Amazon Prime Video’s ad tier has potential to deliver a one-two punch: better shows and more profits
▼ + stars: | 2024-02-23 | by ( Paulina Likos | ) www.cnbc.com time to read: +10 min

Just weeks after Amazon cut hundreds of jobs across its Prime Video and MGM Studios divisions, the advertisements officially arrived on Prime Video on Jan. 29. This gives Amazon first-hand customer data from Prime members it can leverage for advertisers who want to show ads during Prime Video shows. "While still early days, streaming TV advertising continues to grow quickly," Jassy said on the fourth-quarter earnings call. Additionally, the potential audience for Prime Video is huge – the company has said it has more than 200 million Prime subscribers. Prime Video keeps putting out new movies and shows like the popular "Lord of the Rings", "Reacher", "Mr. & Mrs. Smith", and "Citadel".

Persons: There's, Andy Jassy, —, Jassy, Brian Olsavsky, Cowen, TD Cowen, Canaves, Smith, Peacock, Jim Cramer's, Jim Cramer, Jim Organizations: MGM Studios, Netflix, Disney, Amazon, Amazon Web Services, Walmart, Kroger, Insider Intelligence, Prime, Paramount Global, Walmart –, TV, U.S, Intelligence, National Football League, Football, Nielsen, QR, NFL, Comcast, Miami Dolphins, Kansas City Chiefs, Chiefs, San Francisco 49ers, Super, Paramount, CNBC

☆ Walmart to buy TV maker Vizio for $2.3 billion in move to grow its ad business
▼ + stars: | 2024-02-20 | by ( Jacob Pramuk | ) www.cnbc.com time to read: +2 min

Walmart has agreed to buy TV maker Vizio , the companies announced Tuesday, as the largest U.S. retailer grows its high-profit ad business. Walmart will acquire Vizio for $2.3 billion, or $11.50 per share, in cash. But in buying the company, Walmart touted the potential to boost its ad business through Vizio's SmartCast Operating System, which allows users to stream free ad-supported content on their TVs. As it pushes for higher profits, the retail titan has tried to expand its media business Walmart Connect, which comes with bigger profit margins than selling groceries or clothing. In a news release, Walmart said Vizio's SmartCast system has 18 million active accounts.

Persons: Seth Dallaire Organizations: Walmart, Vizio, Walmart Connect, Walmart U.S, CNBC PRO Locations: Secaucus New Jersey, U.S

☆ Why Walmart is buying Vizio
▼ + stars: | 2024-02-20 | by ( Nathaniel Meyersohn | ) edition.cnn.com time to read: +3 min

Walmart announced Tuesday that it’s buying TV maker Vizio for $2.3 billion to shore up its advertising business and create a more potent rival to Amazon’s booming ad business. The deal would give Walmart more ways to offer ads through Vizio televisions, as well as create entertainment options exclusively for customers with Vizio TVs. “We also believe it enables a profitable advertising business that is rapidly scaling,” Walmart US chief revenue officer Seth Dallaire said in a news release Tuesday. Walmart wants to move into the lucrative advertising space to supplement its low-margin retail business. Its advertising business reached $3.4 billion last year, but makes up less than 1% of its total sales.

Persons: Seth Dallaire, Roku Organizations: New, New York CNN, Walmart, Smart, Kroger, Target, Google, Facebook Locations: New York, America

The device features unique rotating speakers and immersive 5.1.4 Dolby Atmos performance. And that's where a Dolby Atmos soundbar system like the Vizio Elevate comes in. Vizio Elevate 5.1.4 Soundbar Vizio's Elevate soundbar offers a 5.1.4 Dolby Atmos experience with performance that rivals many full-fledged home theater systems. VizioThe Vizio Elevate is a good buy for anyone who wants a genuine 5.1.4 Dolby Atmos home theater system for under $1,000. If you don't have the space or money to invest in a traditional home theater setup, then the Vizio Elevate 5.1.4 soundbar is the next best thing.

Persons: I've, I'm, Vizio, Steven Cohen Organizations: Service, Netflix, Bluetooth, Google Locations: Wall, Silicon, soundbar, DTS:X

☆ Streaming services are in a land grab for TV ad dollars. Here's a rundown of what HBO Max, Peacock, and others are offering and what they charge.
▼ + stars: | 2022-06-13 | by ( Lauren Johnson | Lindsay Rittenhouse | ) www.businessinsider.com time to read: +8 min

Competition for streaming TV ad dollars is heating up. The battle for streaming TV dollars is heating up. Amazon wants to make a big push into TV advertising, and recently hosted its first in-person NewFronts event to pitch its streaming TV offerings. Two ad buyers said that Hulu is looking to up its ad prices this year and compete for larger budgets. Ad prices vary significantly based on the amount of data and targeting that advertisers use, according to ad buyers.

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