A great business idea will never strike you like a lightning bolt out of the blue.
One of their top takeaways: There's no such thing as a "lightbulb moment," where a fully-formed idea for a successful business suddenly pops into your head.
"There is this myth that as an entrepreneur, you should have a lightbulb moment: You wake up one day [and] see the light: 'This is an idea worth pursuing.'
You go after it, you raise funds, you become successful, blah blah blah.
The "lightbulb moment" concept ignores the time and work it often takes to flesh out a successful business idea, they say.
Persons:
Catalina Daniels, James Sherman, Daniels, Sherman, who've
Organizations:
Smart, Harvard Business School, CNBC, Harvard University