In early 2022, Jenny Nguyen sat down to write a business plan for what would become The Sports Bra.
That's her one-of-a-kind bar in Portland, Oregon, which only plays women's sports on its TVs and pulled in nearly $1 million in revenue in its first eight months of business.
At the time, it was a hypothetical venture — and Nguyen wasn't confident that it would work.
Sports bars dot the streets of every city, but Nguyen felt those businesses too often ignored any women's sporting events.
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Persons:
Jenny Nguyen, Nguyen wasn't, Nguyen, —, She'd
Organizations:
Sports, CNBC, Global
Locations:
Portland , Oregon