The price increase takes effect on Aug. 20 for new customers for both plans. Existing Paramount+ with Showtime customers will see the price increase hit on or after Sept. 20. Paramount executives had said publicly on multiple occasions they see a lot of opportunities to increase the price of streaming services. Paramount said in April it had added 3.7 million Paramount+ subscribers during the first quarter, bringing the total to 71 million. The price increase comes after National Amusements earlier this month stopped discussions with Skydance on a proposed merger with Paramount.

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Persons: —, Comcast's NBCUniversal, Peacock, Shari Redstone, David Ellison's Skydance, George Cheeks, Chris McCarthy, Brian Robbins, Skydance didn't Organizations: Paramount, Showtime, Summer, NBC, Warner Bros . Discovery, National, CBS, Paramount Media Networks, Paramount Pictures, Comcast, CNBC Locations: NBCUniversal