CNBC's Jim Cramer on Monday highlighted a group of shoe companies challenging Nike 's position in the market, following positive Wall Street research that pointed to multiple catalysts to propel the brands forward.
Cramer discussed Hoka with Deckers then-CEO on "Mad Money" in 2014 , only a few years after Deckers acquired the brand .
Still, the day after Nike issued its guidance, Cramer suggested Nike was not a king "anymore."
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