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4 mentions found


☆ Amazon's decision to shutter its ad server next year is a major win for Google
  + stars: | 2023-10-06 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +4 min
"Amazon had the power to do it, but they bottled it," said a former senior Amazon adtech staffer who worked on the ad server. Amazon's own marketing team had also shifted a lot of its ad serving requirements to Amazon Ad Server. Amazon said only a small proportion of its marketing is run through the Amazon Ad Server. Amazon's $20 billion-plus annual advertising budget also includes TV, outdoor, and other media channels that don't require ad serving technology. "Ultimately it was probably the right strategic move to depreciate," the Amazon Ad Server, said Caprio.
Persons: Google's, Mediaocean's, Michael Horst, Arnaud Creput, Mike Caprio, aren't, Caprio Organizations: Amazon, Google, YouTube, Amazon Prime, Amazon Advertising, Sizmek, Market Authority Locations: Americas
☆ The digital-ad industry is spending the 4th of July holiday scrambling to recover funds lost from MediaMath's shocking bankruptcy
  + stars: | 2023-07-03 | by ( Ryan Joe | Lara O'Reilly | ) www.businessinsider.com   time to read: +5 min
One adtech executive believes MediaMath's bankruptcy is a sign of more pain to come. MediaMath's filing for Chapter 11 bankruptcy protection has sent shock waves throughout the digital-ad industry. Now MediaMath's creditors, who are cumulatively owed more than $100 million, are scrambling to figure out their next moves. It's likely that the unsecured creditors owed money by MediaMath would receive just pennies on the dollar once the bankruptcy proceedings are resolved. Bannister said Raptive was in the process of seeing how much money MediaMath owed it.
Persons: MediaMath, SSPs, Goldman Sachs, PubMatic, Ana Milicevic, Milicevic, It's, Paul Bannister, Bannister, Raptive, Scott Messer, he's, they're, Brian O'Kelley Organizations: MediaMath's, MediaMath, Fuel, Sparrow Advisers, Messer Media, YouTube, ANA Locations: MediaMath, there's
☆ MediaMath seemed destined for a $1B fairy-tale exit. Instead, most early investors got nothing.
  + stars: | 2023-03-01 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +19 min
At its Halloween party in 2015, the adtech startup MediaMath seemed on the brink of greatness. The machine-learning revolution that took over the financial industry was finally happening in marketing, and many industry insiders considered MediaMath to be the hottest adtech company of the time. "We never came close to consummating such a deal with MediaMath nor entertained the purported valuation," said a representative for Singtel. The Trade Desk, the most comparable independent DSP company to MediaMath, was riding high after its 2016 initial public offering. The quasi-equity agreement was structured to protect Searchlight if MediaMath didn't perform to certain quotas or if things went south financially.
☆ Uber says it's on track to build a $1 billion advertising business and that in-car ads will make your rides cheaper
  + stars: | 2022-10-19 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +4 min
Uber Ads General Manager Mark Grether said ads should maker users' journeys cheaper. Uber now offers an array of ad formats throughout the Uber and Uber Eats apps, and also on emails, cartops, and in-car tablets. The retail ads on Uber Eats can be bought via a self-service platform; Uber app ads are currently sold directly to advertisers by its sales team, though Uber eventually plans to make those ads purchasable through automation. Uber Ads General Manager Mark Grether said the addition of ads would ultimately make rides cheaper for consumers, though he declined to say by how much. He said marketers have been impressed by Uber Ads average click-through rate, which he said is 3% — above the industry average of around 0.35% for display ads .
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