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Niro - 2 Jonah Berger - 1 didn't - 1 Sivanathan - 1 It's - 1 Sivanthan - 1
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CNBC - 2 London Business School - 2 University of Pennsylvania's Wharton - 1

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☆ The No. 1 mistake people make when trying to win arguments, according to a Wharton professor
  + stars: | 2024-02-01 | by ( Megan Sauer | ) www.cnbc.com   time to read: +1 min
You might assume winning arguments — over politics, a work project, or even where to eat — requires hours of researching data and rehearsing well-informed points. Not necessarily, says Jonah Berger, a marketing professor at the University of Pennsylvania's Wharton School. That's because people often dilute their stronger claims by adding weaker, less relevant ones, Niro Sivanathan, an organizational behavior professor at London Business School, told CNBC Make It in November. So, instead of hearing your strongest points, the person you're hoping to convince may walk away with a shallower understanding of your argument. "If you have just one key argument, be confident and put that on the table, rather than feeling the need to list many others."
Persons: Jonah Berger, didn't, Niro, Sivanathan Organizations: University of Pennsylvania's Wharton, CNBC, London Business School
☆ The 4-word 'hack' confident people use to get others to agree with them—it makes you 'influential,' expert says
  + stars: | 2023-11-18 | by ( Megan Sauer | ) www.cnbc.com   time to read: +1 min
Use this simple four-word "hack," says an influence expert: Keep your explanation brief. The more bullet points you add to your argument, the less persuasive it becomes, says Niro Sivanathan, an organizational behavior professor at London Business School. "Most people make the forecasting error that in order to win people over, you need to get them lots of data," Sivanthan tells CNBC Make It. People listening will walk away remembering the average persuasiveness of each point you make, rather than your single most convincing argument, Sivanthan explains. "If you have just one key argument, be confident and put that on the table, rather than feeling the need to list many others."
Persons: Niro, It's, Sivanthan Organizations: London Business School, CNBC Locations: York
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