AdvertisementTrump's second term may not bode well for Chinese fast-fashion brands in the US. Gen Z-favorite brands like Shein and Temu will likely be hit hard by such tariffs. Donald Trump's victory in the presidential election could spell trouble for Chinese fast-fashion brands, particularly Gen Z-favorite budget brands like Shein and Temu. While campaigning this year, Trump said he would impose tariffs of 60% or higher taxes on Chinese products. AdvertisementAnd while Shein has become synonymous with fast fashion produced in China, it's facing rising competition from Temu.

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Persons: bode, Gen, Temu, Donald Trump's, Trump, Liu Pengyu, PDD, David Jacks, Jacks, Lei Chen, PDD's, Jeffrey Towson, Emily Pfeiffer, Forrester, Pfeiffer, Jacob Cooke, Vox, Shein, Biden Organizations: National Retail Federation, Singapore's Yale, NUS College, TechMoat Consulting, Towson, Amazon, Bloomberg Locations: China, Bangladesh, Morocco, Temu