Discovery — would rip the curtain back on the data secrecy practiced by the streamers, that's not quite what happened. And it's not just creators hoping for bigger residual checks who are eager for more transparency about streaming data. As Netflix, Disney, and more companies pitch new ad-supported streamers, advertisers have griped that streamers have been slow to share the data about audience numbers and composition. Brands investing in films for distribution on streamers also are clamoring for more data to understand how many people are watching them. The WGA can share the data with its broader membership, but only in aggregated form.

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Persons: that's, —, Tom Ara, DLA Piper, Kevin Krim, Ashwin Navin, Pryor Cashman, Simon Pulman, It's, Ted Hope, Hope Organizations: Netflix, Disney, Writers Guild of America, Alliance, Producers, Warner Bros, EDO, Brands, Samba, WGA, Nielsen