Investors may not fully appreciate how much next-generation products, or NGPs, can help Philip Morris , Citi said. Analyst Simon Hales upgraded the tobacco stock to buy from neutral and raised his price target by $8 to $117. His new target implies shares can gain 23.3% over the next year. Those smoke-free products have helped stabilized nicotine after combustibles' fall from grace. In fact, Hales said sales of Philip Morris' heated tobacco products should grow at a five-year compound annual rate of around 18%.

---

Persons: Philip Morris, Simon Hales, Hales, — CNBC's Michael Bloom Organizations: Citi, Marlboro Locations: combustibles