Anzu helps brands place their ads in video games. The company raised $48 million to build out its executive suite and hire staff. Inserting ads into video games — like as a billboard in a car-racing game — is increasingly enticing to advertisers hoping to message hard-to-find Gen Zers. The company raised a $20 million round last year, bringing its total to $85 million. "After proving the model with mobile games and casual games, we're moving into AAA games," Benedy said.

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Persons: Zers, Axel Springer, Itamar Benedy, Anzu, Benedy, we'll Organizations: Emmis Corp, Simon Equity Partners, PayPal, Bandai Namco, AAA, Ubisoft, VR, Apple, Apple Vision Locations: Anzu