Apple has chosen AR/VR as the next big area to pursue with its new Vision Pro glasses.
The product, which was shown off during an extensive demo by Apple on Monday, is called Apple Vision Pro (AVP).
It represents years of research and the first major Apple product launched without the guiding hand and showmanship of the late Steve Jobs (if one doesn't count the Apple AirPods or Watch as major new products, and I do not.)
And the Vision Pro isn't likely to have one either.
Apple's Vision Pro can be used for FaceTime conversations AppleWith just their eyes, consumers already have large-screen viewing and playing experiences with 4K monitors on their walls connected to excellent video game consoles.
Persons:
Apple, Michael Gartenberg, Steve Jobs, Apple —, it'd
Organizations:
Apple, Apple Vision Pro, Meta, Microsoft, iTunes Ping, AVP, Mac, Consumers
Locations:
Patagonia