Temu, the international arm of the Chinese e-commerce giant Pinduoduo, is flooding Google with ads for absurdly inexpensive goods.
With an initial public offering looming, the fast-fashion merchant Shein is inundating Instagram with ads for clothes and accessories at rock-bottom prices.
Developers of China’s video streaming and gaming apps are dumping marketing dollars into Facebook, X and YouTube to entice potential users.
In the last year, Temu has placed about 1.4 million ads globally across Google services, and at least 26,000 different versions of ads on Meta, according to Meta’s Ad Library.
“You can’t escape their ads across Facebook, Instagram and Google Search.”
Persons:
Shein, Temu, ”, Canaves
Organizations:
Facebook, YouTube, Google, Meta, Ad
Locations:
China, United States, eMarketer