AMC is abandoning plans to charge more for movie seats depending on their location.
But higher prices for center-middle seats at theaters where AMC has been testing the concept will remain in effect this weekend, when “Barbie” and “Oppenheimer” are expected to draw significant crowds.
AMC Entertainment, the world’s largest theater chain, said on Thursday that it would “pivot away” from a contentious initiative called Sightline, in which seats at evening screenings had three tiers of pricing, ending the long-held cinema custom of charging the same amount for any seat in a theater.
But the company plans to start a new trial involving front-row seats, which often go unsold.
Later this year, AMC said it would pull out traditional front-row seats and replace them with “large, comfortable, lounge-style seating areas that will allow guests to lay all the way back.”
Persons:
“ Barbie ”, “ Oppenheimer, ”
Organizations:
AMC, AMC Entertainment
Locations:
New York , Illinois, Kansas