U.S. shoppers spent $35.27 billion online overall during Cyber Week, the period from Thanksgiving through Cyber Monday. But the modest pickup trounced the paltry 2.9% increase in sales during China's Singles Day, an 11-day shopping festival ending November 11, hosted by Alibaba and other Chinese e-commerce firms. Originally, Singles Day was an unofficial Chinese holiday on Nov. 11 (11/11) to celebrate people who were not in relationships. These days, brands use Singles Day to clear inventory and experiment with new products. With the COVID-19 pandemic still raging in China, "it wont be fair to can compare" Singles Day with Cyber Week, Chernev said, as Americans are shopping with fewer restrictions.

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