Rivera recently shared her thoughts and expertise on several topics ahead of the CNBC FA Summit on October 12. Prior to FirstGen Wealth, Rivera previously worked at primarily large wealth-management firms including AllianceBernstein, Merrill Lynch and TIAA, serving clients with $5-10 million of net worth. CNBC: What advice would you give financial advisors who are trying to find more clients among what could be considered traditionally underserved communities? This isn't just about numbers; it's about creating a financial foundation that supports the life you want to live. Rivera: The financial planning space has been this rigid system of serving a specific demographic in a box.

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Persons: Rivera, Merrill Lynch, It's, I've, let's Organizations: CNBC, Summit, AllianceBernstein, CNBC's Locations: Latina, TIAA, ShoreBank